Microsoft Strikes Deal with Sony, LG and Others to Pre-install Microsoft Apps on Tablets

Microsoft has stricken a deal with Sony, LG, Haier and 17 other OEMs to pre-install Microsoft apps on their tablets. Microsoft revealed that they have expanded their strategic agreements by establishing new deals with several Android OEMs. As part of the new deal, all 20 manufacturers will have to pre-install Microsoft’s productivity apps on devices running Android OS.

These app will include most of the Microsoft Office Suite apps (Word, Excel, PowerPoint, OneNote), OneDrive and Skype.

These apps will come pre-installed on all Android tablets released by these OEMs, starting with LG tablets and Sony’s Xperia Z4 Tablet within the next three months.

Microsoft announced similar partnership with Cyanogen, Samsung, Dell and 8 other OEMs just two months ago.

Now the Redmond giant has expanded strategic partnerships adding 20 more OEMs in to a similar agreement. The full list of OEMs part of the deal is given below:

  • Axdia International GMBH – Germany
  • Cube – China
  • DL – Brazil
  • General Procurement – United States
  • Grupo Nucleo – Argentina
  • Haier – China
  • Inco – Mexico
  • Ionik GBMH – Germany
  • Iview – United States and Latam
  • LG – Global
  • Multilaser – Brazil
  • Noblex – Argentina
  • Pacific (Vulcan) – Mexico
  • Philco – Argentina
  • Positivo – Brazil
  • Prestigio – EMEA
  • Sony – Global
  • Teclast – China
  • TMAX Digital – North America
  • Wortmannn – Germany

The news was announced by Corporate Vice President of Original Equipment Manufacture Division at Microsoft, Nick Parker, who said “Our strategic agreements with these partners demonstrate how Microsoft is leveraging the scale of the hardware ecosystem, and working with partners in new ways to deliver rich experiences to our customers. This is a cornerstone of our cross-platform services strategy, to bring an array of Microsoft services to every person on every device.”

There is no denying in the fact that Microsoft productivity apps are known as best in class but are such tactics really required to push Microsoft’s apps to everybody?

What do you think? would you welcome such apps coming pre-installed or would you prefer that such choices should be left to users? Let us know in the comments below.t

He is the Chief Content Officer at ProPakistani. Reach out at aadil.s[at]propakistani.pk



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