Marketing is all about timing and making use of the right opportunities. These days, brands try to make the headlines for successful ad campaigns. This is exactly what Shan Foods’ recent ad did, which has already gone viral over social media.
In a departure from its previous ad campaign, which comprised of Pakistanis living in foreign countries and still getting to enjoy Pakistani cuisine using Shan Masala, the new campaign is all about foreigners in Pakistan.
In the company’s latest ad, a Chinese couple is at the center of it all.
The ad shows that a Chinese couple moves into Lahore and feels lonely in an unfamiliar environment due to social barriers like culture, cuisine and language. In order to reach out to her Pakistani neighbors, the Chinese wife plans to cook a local dish and share it with her neighbours to start a conversation. Eventually, according to the makers of the ad, it is Shan Masala which helps her make friends.
The video has already been viewed over 3.3 million times on Shan Foods’ Facebook page and nearly 800,000 times on its YouTube channel in just 3 days. Several popular YouTube channels, like ISPR, and Facebook pages have also uploaded the video where it received a similar response.
In case you missed the wildly popular ad, you can watch it below:
The ad has mostly received a positive response all across the social media. Even the Indian media has noticed the ad campaign and appreciated it.
Touching …
Good ad but actor tu local la leta…US eid wala ad ma b du numberi ki thi and now again
Kia touching? Mehmaan ko Biryani k bagair andar anay ki offer nahi kartay aur Biryani chakhnay k baad kheenchtay huwey ghar k andar le jatay hain us Chinese mehman ko aur sub Biryani pe toot partay hain. Aur Biryani hazm karnay k baad mehman ko apnatay hain.
kisi k dil tak ka rasta pait sey ho kar guzarta hai……..hahaha
emotional blackmail !!!
Very creative idea.. You gets the reward when you think out of the box.. I mean this commercial is very different from our normal Massala ads were a newly wed bride who dont know how to cook, wins everyone heart by just using national or shan masala OR A mother who really cares for her family so her “Intikhab” is always shan or national…
superb… very good idea and message .
Outclasssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssss
At least Lahori’s ko itna Yakeen Ho Gaya :
Is Biryani Main 100% Chicken He Hai !
Q?k China Hamara Dost Hai Wo Kabhi Dhoka Nahi Dega !
good point
Bhai :
Shan Ne Lahore Ko Q Chuna : Wo Bhi Biryani K Liye :
Jab K Lahori’s Biryani K Naam Pe Aj Bhi Pulao Khilatay hai :p
Karachi to Famous hai Biryani K Liye :
Kiya Ye Khula Tazaad Nahi ?
Biryani biryani huti hai
chahe Lahore ki hu ya Karachi ki
:D
Bhai : Kabhi Lahore Ki Biryani K Naam Pe Pulao Kha K Dekh Lo :p
Waisy Bhi Beaf & Mutton Meat Ki Lahore Main Surety Kun Dega :p
Sabke comments eik jaghan tumhare har comment me karachi lahore chal raha hai bas. Maana yaar tumhara account dubaraha activate ho gaya hai tu isse activate q nahin rehne dena chate?
yar mane khayi hai Lahore ki biryani bohat achi hai tum ne pata nahi kahan se khayi hogi
Now a days story based commercials are in, This is one of the best. Two Thumbs up to the developers.
Indian drama actresses spotted .. shan should have gone with local actresses.
China Bhi Local He Ab :
Is Se Bara Mazak Kiya Hoga : K Chinese Lahore Main Rehty hai :
Jo K Urdu Janty Bhi Nahi Or Shan Masala Purchased Bhi Kar Liya
AW bhai thora hola haath rakho aap.
Laori bhi baryani bana letay hain ab
These comments shows (not every) how retarded we have became.
Love this ad! Touching
The idea is good but pakistani ones were overacting.
https://www.youtube.com/watch?v=tu0DP3LoABI
Also please see this paradoy vidoe.
I allridy caw dat.
emotional
Nicely done….food is the universal language
“Indian media has noticed the ad campaign and appreciated it.”
Only if you have done a little bit of homework, then you would have known that his commercial is made by Indians.
The creative agency behind this TVC is Ogilvy India. The Production House is based in India.
Ogilvy Pakistan has just done a small collaboration, may be for the Badshahi Masjid shot and Samina Ahmed’s voice over.
Basically, The Shan CPEC Biryani TVC is a product of India, that is why it got positive response over there ☺
https://uploads.disquscdn.com/images/1c991704d9523865b1e86935549855a652443f936363468391d770d682c96f33.jpg
The ad is good, intelligently made and very good timing as well. But there is a technical mistake, drinking / eating from LEFT HAND is not recommended in Islam / Muslim’s culture.
Brave Shan… amazing commercial a bug leap for Pakistan advertising, finally someone dares to think and risks creativity and out of the box implementation. This should set a trend.
GOOD AD! BUT ONLY 1% POPULATION OF PK CAN HAVE THIS TYPE OF HOUSES…I MEAN THEY SHOW ED THE IDEAL STATE OF PEOPLE OF LAHORE AND NOT A REALONE :(
acha add ha but dekha dia k pakistani bryani ki plat pe lot jate he :)