The cable revolution is rapidly expanding with more penetration in the villages now. According to figures published in Aurora magazine,… Read More
Pain of Tele-Marketing Calls
Annoying telemarketing calls, especially in the middle of business meetings, hospital emergencies and overseas trips that refuse to spare even… Read More
Nadra e-Sahulat Centers, Do We Really Need Them?
For the last two years, Nadra had been working hard to introduce stat-of–the-art facilities for its consumers. I would like… Read More
How to energize PTCL?
For the last few months we have been reading a lot of different news items about PTCL and its lack… Read More
Good Time Ahead for Advertising Industry
After a severe decline, at last recovery signs are sensed in the advertising world. We have seen, right sizing, dismissals… Read More
Fake Nadra E Sahulat Centers Appearing Countrywide
Nadra E-Sahulat Centers are turning out to be a big scam in the country, as these centers collect utility bills… Read More
Do we Need BTL Advertising in Capital?
We have over 20 billion Rs (all below figures are in Pakistan Rupees) annual business of advertising in Pakistan –… Read More
Billboard and Hoardings Business in Pakistan: Current Scenario
We have discussed various mediums of advertising showing slow trends in Pakistan. Today, I will focus specifically on outdoor media;… Read More
Radio as a Cost-Effective Advertising Medium
In lush green valleys of Abbottabad, during my childhood, I bear sweet memories of the radio programmes with no advertisements… Read More
The Paisa War is @ Peak Now
In my recently published columns, I had predicted that the war of advertising in mobile sector will increase and companies… Read More
Series of Job cuts in Advertising Industry
It is not a secret anymore than our economy is in trouble, having moved from a rapid growth to a… Read More
Electronic Media Stealing the Print Media’s Share!
In 1998 when I was working in a Karachi based advertising agency, all the time we had to focus on… Read More