Last night, on a dinner at Zefra while celebrating a fellow Capricorn’s birthday, we talked how January is full of birthdays and felt proud that there are just so many Capricorns around. Someone announced, ‘and to continue with our Capricorn birthday celebrations, we shall celebrate Sadaf’s birthday day after tomorrow!” Yaaaay! I was so excited to be the concluder of Capricornian circle being born on [...]

About a month ago I paid a visit to my marketing guru (and a very dear friend) and while we were discussing some great online entrepreneurial ideas, I told him how a couple of friends and I have been trying to arrange social media marketing and strategy workshops but we never get time to be at one place, brainstorm our ideas and plan the entire [...]

We have all seen, visited, liked and even become fans of different fan pages on Facebook. For example, I am a fan of Akcent, Subway, Friends, Outfitters, BlackBerry, Dan Brown, and the list goes on and on. Fan pages on social networks basically enable general public to interact and engage with their favorite brands, beloved celebrities and even provide them their feedback – both good [...]

The BBC calls it the ‘whistle blowing website’ and the founder of WikiLeaks, Julian Assagne reiterates the title by saying: “they specialize in allowing whistle-blowers and journalists who have been censored to get material out to the public.” In simple words, WikiLeaks specializes in leaking out sensitive information, classified, censored documents and otherwise restricted material on the internet. (well, that’s what they say and want [...]

Twitter is probably one of the strongest social media tools in the world and while it is gaining even more popularity, it is still number 2 in the race in Pakistan i.e. Twitter comes second after Facebook. Why is that? A simple answer: WE, Pakistanis want more interactivity, we want visuals and more of almost everything when it comes to social media. While Facebook has [...]

I’d say this without any hesitation or guilt that I am obsessed with social media. Whether it is Facebook, Twitter, LinkedIn, YouTube or even MSN messenger or Gtalk, I am there, I’m online and I am always ALWAYS connected. Hence my family and friends call me the ultimate social media freak. The pride is all mine! Just the other day, as I opened Facebook on [...]