The Pakistan Advertisers Society (PAS) has officially awarded Effective Measure as the industry endorsed service for digital audience measurement in Pakistan, said a release issued by the firm. The recognition of the Effective Measure platform will give Pakistan’s advertising, publishing and digital media sectors a new level playing field to accurately assess, measure and develop their valuable digital assets. PAS is the representative industry body [...]

According to a Microsoft-commissioned study conducted by International Data Corporation (IDC) the chances of infection by unexpected malware are one in three for consumers and three in 10 for businesses. As a result of these infections, the research shows that consumers will spend 1.5 billion hours and $22 billion identifying, repairing and recovering from the impact of malware, while global enterprises will spend $114 billion [...]

Warid Telecom has extended its outreach to Pakistani graduates studying in the UK by participating in a British Council career counselling initiative. Warid’s participation not only allows them to provide career guidance and advice to Pakistanis studying at British universities, it also allows these students to seek job opportunities as prospective Warid employees. Warid had previously engaged students in Pakistan through participation at major job [...]

Branchless banking has witnessed a constant rise in popularity and a steady growth in the number of players during the recent years. Keeping in view that branchless banking is relatively a new phenomenon for telecom journalists, Zong recently held a training workshop on branchless banking at Institute of Business Administration, City Campus Karachi. Speaking at the workshop Farooq Niaz, Manager PR and CSR at ZONG [...]

Xpress Money has announced its partnership with Ufone, to expand its agent locations in Pakistan through Ufone Service Centres and Franchises across Pakistan. In a statement, Xpress Money said the partnership will add over 148 outlets of Ufone to its network in key centres across the country sprawling Islamabad, Rawalpindi, Peshawar, Lahore, Multan, Karachi, Faisalabad amongst others. Mr. Rizwan AliHamdani- Country Manager, Business Development, Xpress [...]

Zameen.com, the leading property portal of Pakistan, has launched the mobile version of its website. The new mobile site will add to the ease of the users and agents while on the go. All this will be exceedingly handy for a country where mobile tele-density is on the rise. According to the latest estimates, there are over 120 million mobile subscribers in Pakistan with a [...]

The following is an amazing infographic which focuses mainly on the drawbacks of social media and social apps on smartphones nowadays. To start off, 47% of people on earth use social media services through phone and 4 out of 10 have an app for that purpose. Then comes the worse bits which tell you how expensive it can be to be social through a phone [...]

Intel Pakistan, in collaboration with Karachi Press Club, celebrated International Women’s Day with women in media. The event titled ‘Intel Celebrates Women’ was held at Karachi Press Club and included a panel of leading women achievers, Jehan Ara (President P@SHA and Bolo Bhi), Nezihe Hussain (Owner, SWOT), Salma Jafri (Content Marketer, Social Media Trainer and Writer) and Sana Saleem. The program is a stepping stone [...]

If you thought wearable tech was stupid, think again. From the guys who gave you Google Glass comes another wearable tech product called ‘Google Glass’. It won’t be coming to stores near you unlike Google Glass, but ripoffs are expected now that the idea is publicized. Google Shoes are modified Adidas sneakers and is a part of the company’s ‘Art, Copy and Code’ project. Its [...]

By Sohaib Sheikh I recently read about a prominent Pakistani brand that was super proud of the fact that it had tons of fans on its Facebook page. It even touted this across various media. This got me thinking: are we, as marketers in Pakistan ,really utilising social media to its fullest extent? While having loads of ‘Likes’ on Facebook is great for one’s ego, [...]

Naveed Qamar, federal defence minister, has assured the National Assembly or lower house of parliament that government will open the access of YouTube in Pakistan before dissolution of assemblies, i.e. with-in less than a week and a half. Mr. Qamar said that government is seriously considering to unblock the video sharing website in the country, which was banned on September 17th, 2012 after a anti-Islamic [...]

Intel Pakistan has signed a Memorandum of Understanding (MoU) with Pakistan Science Foundation (PSF – Federal Ministry of Science & Technology) to support Intel Pakistan in holding Science Fairs all over the country. The MoU will bring Intel Pakistan and PSF together to work for accelerating the pace and scale of education in Pakistan and will create awareness and promote research in Sciences. PSF works [...]

Soneri Bank’s online banking website has been hacked twice by two separate hacking groups with-in 24 hours. Defaced Page: http://soneribankonline.com.pk/x.htm Initially the Soneri website – which manages the online banking system of Soneri customers – was hacked by Pakbugs yesterday night. Later, Pak Cyber Army re-hacked the website and defaced the same page with their own message. It is still unclear if customers’ data was [...]

Did you know that the world’s biggest smartphone company first made noodles (similar to Nokia which manufactured tyres)? And do you know what is the meaning of the word Samsung and how did the once small, unknown company became the Samsung which we’ve all come to know? Are you familiar with the gem-studded phone the company released in 2003? If no, then you need to [...]

Freelancer.com, one of the largest freelancing / jobs marketplace in the world, is planning to start its operations in Pakistan, we have confirmed with sources. Pakistan holds one of the largest freelancing community in the world and the trend is on the rise. More and more individuals and professionals from Pakistan are turning towards self-employment and entrepreneurship by offering services to off-shore clients through free-lancing [...]