E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the main uses of it are to: send e-mails with the purpose of enhancing the...
Guest Post by Ammar Faheem Mobile commerce, mobile payments, cell phone based financial transactions (or whatever you would like to call them) have been discussed and debated all over the world over the past few years. Basic m-commerce applications have been introduced already in several countries, including Pakistan. It is widely anticipated that telecom...
Chairman Pakistan Telecommunication Authority (PTA), Dr. Mohammad Yaseen inaugurated Pakistan’s first SMS-based Secure Mobile Payments Technology, at a launch event hosted by AKNMTECH, a Mobile Value Added Services Provider. PTA ICT Directorate and AKNMTECH have ventured upon this enterprise to provide financial management empowerment to the consumers,...
Raseen Technologies announced an agreement with Bank Alfalah Limited, envisioned to promote and facilitate the growth of electronic & mobile commerce in Pakistan. This brings bundle of socio-economic benefits to our customers like time and cost savings, convenience, security, flexibility and world-wide recognition of being a hi-tech society. Under...
The global innovation center of Raseen Technologies (UAE) was inaugurated under the patronage of Chairman PTA, Dr. Mohammed Yaseen at Lahore today. This innovation center would pave way towards establishment of Pakistan’s first local Electronic Commerce Gateway. The arrangement has been made possible through mutual business collaboration between Bank...
There have been various posts and long arguments about e-Commerce on TGP recently and the lead discussion has been about Raseen launching their e-Commerce Payment Gateway. Is Pakistan really ready for merchant based e-Commerce has been another technology question asked by a reader from www.askbajwa.com. At the moment, this whole news about Raseen’s...
Pakistan is amongst those few countries in the world that have laid down the most advanced telecom infrastructure compared to other developing regions. Amidst its hardships, Pakistan’s telecom sector has made great progress eliminating the hurdles of the previous analogue and low-speed telecommunication networks transformed into a high speed broadband...
There is this landmark achievement and a great news for Pakistanis that e-commerce gateway (Payment processing engine) is expected to surface Pakistan this month. Raseen Technologies, a part of Dhabi Group of UAE is being crowned for this triumph. A representative from Raseen Technologies, while speaking with us confirmed that they are launching e-commerce...
Mobilink today signed an agreement with Citibank N.A Pakistan (“Citi”), to promote and facilitate the growth of mobile commerce in Pakistan. Under the agreement, Citi will utilize Mobilink’s extensive retail infrastructure to extend the reach of financial services to the previously un-reached masses starting initially at select pilot locations...
Having pioneered m-commerce in Pakistan, Mobilink shared its learnings at the 2nd International Conference on Mobile Banking to encourage other players in the banking and telecom to follow its lead. Addressing the gathering Aniqa Afzal Sandhu, Head of M-Commerce, Mobilink shared, “With 50% cellular penetration and only 11% banking penetration, Pakistan...
In an effort to promote Mobile Banking in Pakistan, a conference is on its way in Karachi today. Organized by Pakistan Telecommunication Authority, representatives from banking sector, IT Solution providers and cellular industry are participating in conference. Different mobile banking models are likely to be discussed during today’s conference to...
Pakistan is emerging as the destination of choice for IT outsourcing in Pakistan for the following reasons: An IT workforce of 133,000 with good English language and people skills growing at a phenomenal rate of almost 20,000 a year. A hundred and ten ISO-certified IT companies, with over 25 undergoing CMMI rating. A reliable digital telecommunications...
Mobilink has signed an agreement with Pakistan Post Office to introduce Mobile Money Order Service in Pakistan. The agreement was signed by Ahsan Basir Sheikh, Additional Director General (Financial Services) from Pakistan Post and Bilal Munir Sheikh, VP Marketing from Mobilink Elaborating on the initiative, Bilal Munir Sheikh, VP Marketing, Mobilink...
M-Commerce is exchange of products & services and to make e-transaction with the help of mobile phones. It came in to existence, especially after 2000 and when CMTO’s applied for licenses to give customer handy services at instant. In Pakistan, mobile phones are mostly used for voice calling and data services like SMS but in recent years the...
Internet has become a play ground for hackers & crackers. These days they keep on flying around as they have gathered themselves into organized groups who work like a team. These hackers remain busy in inventing new methods to damage/hack corporate entities and internet users. They are getting smarter with each passing day and I am afraid to narrate...
