I purchased a Sony Lcd some time back and gave them my Address and cell #so they could deliver it to my place
Received this sms 2 days ago
Sony World Zamzama presents
Summer surprises scheme
Get Free Gift on purchase of.............
.................................................. .
.................................................. .
Contact XXXXXXX
Now what happens is when Sony World wants to inform its current customers about new deals they hire a marketeer and provide him/her with the customers list so that sms can be sent.....
The deal between Sony World and the Marketeer ends as soon as the messages have been sent to the customers
Now its this Marketeer who is to blame for these spam SMS'es
another business entity goes to this marketeer to advertise a new business.. this marketeer already Having Sony customers list will send SMS'es for this new Business Entity
Alot of times these marketeer sell of the numbers database they have multiple times to business who want to advertise thus resulting in these spam SMS'es
in the end it all comes down to marketing Ethics which sadly these people dont have............





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