Pakistan Telecommunication Authority has released the latest stats for cellular subscribers in the country. Also reported by Romail Kenneth of daily times, the breaking news is that Telenor has snatched the second position from Ufone, while Mobilink still at top with huge lead of almost 14 million subscribers.
Telenor was almost one million subscribers behind Ufone in January 2008; however, they significantly geared their sales in first two quarters of 2008 and grabbed 2 million new customers in only 6 months. This was not only the heights number of customers earned by any cellular company, but also it helped Telenor to sit firm at second position.
Since the year 2005 Ufone had retained its second position and was considered to be the second biggest mobile phone operator in Pakistan.
I am not sure what exactly made this to happen, I am still thinking over the decisive elements that made Telenor Pakistan to cross Ufone. My initial thought is the Heavy Advertising that Telenor has been carrying throughout the year. Otherwise, packages from both companies are going neck to neck; with Ufone even little better in services. Telenor took some brave decision during the second quarter, to directly compete with Mobilink and Zong…this gave them the positive marking hence fetching more costumers.
Subscribers’ Details (As Per May 2008)
InstaPhone: 321,204 (As per April 2008)
Total Subscribers: 86,698,076
Mobile Tele-Density : 53.9 Percent
Interesting point is that, we had 85 Million subscribers in April 2008, however, in May 2008 we have managed to hit 86.69 Million mark; but what happened to those at least 5.6 million blocked SIMs? Are they still counted in these subscribers?