While virtually all Pakistanis fast in Ramadan and feel more pious, hence they are easily found attracted towards Ramadan related services from cellular companies. Almost all cellular companies in Pakistan had come up with services relating to Ramadan that included Namaz Alerts, Special Ring Tunes, caller tunes, Quran Majeed download and so on.
I was browsing though websites of all cellular companies and found that Zong and Telenor did pretty much home work for Ramadan, while Warid also has a section for Ramadan Service
On other hands, Ufone kept beating on their Special Ramadan Package but nothing else… while I was unable to find any Ramadan Services’ Section for Mobilink Customers.
In this post, I am not going to discuss Mobilink for not offering any Ramadan Services for their 32 million customers (it can be part of their policies or preferences); instead I would like to point out Warid Telecom, as they announced Ramadan services on 14th day of Ramadan, little late (in fact too late…). Were they not prepared? Or if they were well prepared than what got them late?
As an ending note, its better late than never, but still Warid’s product managers need to more focous on timely delivery of services.