Ufone has recently launched a campaign for Email subscriptions or enabling their customers to receive their monthly bills via email and win handset from lucky draw.
The main objective of this campaign is to target those E-Customers who used internet on consistent basis. with the grasping of their email addresses, they will be targeted for different objectives like Gift cards , Greeting Cards campaigns.
Customers will get the SMS on mobile phones, asking for email subscription of their e-bills. They can reply back this SMS with email in it in order to subscribe for receiving E-Bill on their emails . By replying they will automatically become part of lucky draw and might be able to win handsets.
This offers is good step towards Mobile Commerce.