Etisalat Quietly Enters in Indian Market

Etisalat, 26 percent stake holder of PTCL, has quietly begun work on its entry into the Indian market, by setting up a back office operations center in Chennai, reported ‘Economic Times’. Paper says that this is company’s first office set up in India that that has seating arrangement for 500 persons, while it covers 50,000 sq. ft.

Top officials in Etisalat were not willing to comment on the Chennai Center. But, sources in Etisalat confirmed it is part of the company’s preparations for its commercial launch in India this year. “The corporate office is yet to come up in Mumbai,” an Etisalat official said.

The telco announced in its 2008 annual report that it has entered the Indian telecom market and has scheduled its commercial launch for 2009. “Our investment in India complements the other regional investments in Pakistan (PTCL), Afghanistan, and Indonesia, representing one of the fastest-growing markets in the telecommunication world,” the report says.

Etisalat had picked up 45% stake in Swan Telecom in September 2008, and formed the joint venture Etisalat-Swan to operate in India. This join venture has licenses to operate in 13 of the country’s 22 telecom circles.

Via Ecnomic Times