Wi-Tribe – Connect to Change

Wi-Tribe came up with excellent advertisement to give the masses a feeling of their brand. Tag line they selected for this ad is “Connect To Change“. In telecom and broadband industry, we are only seeing ads of different packages that are being offered by the respective companies.

The target of those ads is mostly to get more sales leads. Where as by releasing this ad, Wi-Tribe showed that they are mainly focused to let people know more about their brand than their packages.

Here is the video. What do you think?

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  • Muhammad Zohair Chohan

    These guys need a new media team, in this video where is the Pakistani feel? I think that the target market in pakistan should be youth not the executives. . .

  • Umair

    bad marketing .. bad placement .. bad target … u dont change ur tag lines so quickly .. brands are not made in a day .. and a brand that lacks consistency and doesnt follow the immutable laws given by al ries and company .. they wont be getting to far in the mind of the customer … Law of Name, shape and color are very important .. follow them and be consistent with ur promise, image and values

  • Asad Abbas

    hate witribe for stupid bandwith restriction :@

  • Ozz

    great service… pathetic bandwidth restriction. I actually used it for 2 months before switching. I would actually switch back if they bring in unlimited packages.

  • Kamil

    @Umair

    i totally agree with you. I have talking about these issues for days.. i hope you’ll love articles on “Brand Blunders of Pakistan” this blog http://www.squidoo.com/kamil

    cheers

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  • Well done:. is there anymore information on this matter Wi-Tribe – Connect to Change cool Regards ! Rob Rasner Comic