Well, common Blackberry myth is that BlackBerry is only made for corporate needs and can only provide functionality related to your everyday business and corporate needs. This is indeed that core functionality of BlackBerry is to cater everyday business needs of professionals within any relevant industry especially in old BlackBerry handsets.
While watching recent ad on the T.V that BlackBerry can be used for non corporate customer as well, yes, this is a shift in the idea of using BlackBerry and how cellular companies can target BlackBerry products.
BlackBerry has become multimedia and social networking rich device these days. Let’s find out the reasons, Why
BlackBerry usage has been shifted or can be shifted?
Because of Trend:
People now consider BlackBerry as a trendy phone, carrying it in hands. Though they only know how to use SMS and phone features, while rest of benefits are usually not in use.
Because of Social Networking Applications:
In Pakistan, Social Networking is much “IN” these days. People find easiest way to get social by using face book, twitter, LinkedIn, MySpace and lot of other social network applications.
BlackBerry offer all these facilities while offering it’s ALWAYS ON GPRS /EDGE Push based connectivity. While some symbian and other devices also offer such applications usage on their handsets, but BlackBerry makes certain difference while using these applications.
Because of Multimedia Applications:
Multimedia applications have added a value on usage of BlackBerry handsets and especially now BlackBerry users take pictures and share them with one click to their social networks.
Instant Messengers Connectivity (Always ON)
All of latest instant messenger are available on BlackBerry handsets and again with push based feature, like any one use on its desktop Pc or laptop.
Application usage while ON THE GO
Nowadays, using mobile application is more feasible then spending time on PC’s or laptops. People find it more convenient to telecommute with their hand held devices instead of dedicatedly sitting on PC or laptop.
At the end we can conclude that BlackBerry devices can fit hands of students as efficiently as they do with businessmen. However, if there come some special packages for students/general people with BlackBerry handsets, we may see non-corporate customers getting indulged with BlackBerry label.