The PTA annual report showed the new entrant in cellular industry of Pakistan which had staggered 220 per cent growth in revenue as the highest in the telecommunication industry.
Zong’s had showed growth of 220 per cent followed by Ufone’s 46 per cent. Moreover, Zong’s contribution to Rs. 30 billion growth in the industry was approximately 20 per cent of the total increase in revenue, a remarkable achievement for the newest entrant in the market. The total revenue for 2007-2008 was Rs. 182,122 billion, while the next year 2008-2009 generated revenues of Rs. 212,423 billion for the telecom industry.
Zong started its operations in April 2008 and in a short period of time, it has become the most aggressive player in the market. This aggressive stance is reflected in the rapidly increasing subscriber base and the revenue achievements. In comparison to Zong’s 20 per cent contribution to the change in industrial revenue, older players like Mobilink and Warid contributed 11 per cent and 8 per cent respectively.
The PTA report alludes to the fact that in telecom industry it is not the length of time that an operator has been functioning. Telecom clients look for affordable packages, reasonable tariffs, and interesting offers on various sets and so on.
The Chinese company’s 220 per cent growth in one year demonstrates how innovation in the telecom sector pays enormous dividends in a very short time. Part of the reason for the escalating growth of the sector is of course the ingress of new technology.
Via The News