If your office allows streaming video, you can now cheer for your favorite Indian Premier League (IPL) team while you are working. Google has tied up with IPL for live streaming of matches on YouTube for an undisclosed sum.
Last year, YouTube had created an official video channel where the match highlights, opening ceremony, and award functions were shown, but it hadn’t streamed the matches even though it had the technology for that.
live streaming of sports events is a common practice in the West, and is generally in the paid format.
Considering the huge popularity of IPL, this initiative could, within two years, be targeted at the cricket-deprived people across the globe. Since cable television is expensive abroad, this could be a hit.
YouTube had had its first streaming of a live event when it showed a rock concert by the U2 band in November 2008.
Source: The Hindu