Samsung Electronics Company Limited is conducting a Rural Marketing Campaign (Float Activity) in Sindh and Punjab for the “Samsung-Guru” cell-phone series. The idea is to provide recreation in the entertainment starved rural areas. The theme of this campaign is “Samsung Guru comes to your town with Lots of excitement and valuable prizes”.
These colourfully branded floats will feature sound systems for live musical performances of popular local performers and musicians. Samsung Products will be displayed on the float which include; Guru 1105, Guru 1080, Samsung Dholak (E-1160), E-2120 and Samsung Tabla (E-2130). The campaign will continue through interior Sindh and Punjab provinces for one month.
Smartly dressed promoters and Brand ambassadors will brief visitors about products, while talented Show-Hosts will offer valuable prizes and entertainment. Moreover, the customers will be able to get exciting content, downloaded onto their personal phones through a special counter.
Mr. Zeeshan Qureshi, Head of the Mobile Phones Division, Samsung-Pakistan and Afghanistan said, “The rural populace has always shown complete faith in the high-quality of Samsung products. It is thus a pleasure for us to create opportunities of entertainment and excitement for these customers, who are generally deprived of fun-filled amusement. Samsung Guru Float activity will engage the participating enthusiasts in simple product Quizzes and singing competitions where the winners will get valuable prizes, including the Guru phone”.
The live product demonstrations at the float will allow potential customers to experience the features of Samsung Guru Phones which include Dual Speakers, Torchlight, FM radio, three color variant, etc. Popular Local artists; Asim Siddiqui and Asif Mallah will be performing in live concerts along with the float. A Fortune Wheel is also featured on the float where the audience can try their luck for winning prizes.