Warid has ultimately decided to take Facebook as a serious medium. Not through a conventional fan page with a simple game, while offering iPod Shuffle for the winners.
There is this one advert of Warid’s recent campaign – all you need is to complete the advert by fixing the picture. One who will complete the advert in least time will get the prize.
Looks application is still under development. We have seen couple of enhancements in previous 2 days, but it still lacks few things, for instance, application doesn’t recognize when a user completes the picture. You need to press the submit button in order to alert application for response. Top Ten Score button on front is yet to display the list of top scorers.
In terms of online marketing, such applications can be very handy. Good thing about Facebook games is that they can get popular with not much effort and time with invite feature (condition: If game is good and interesting).
However, we will have to see how Pakistani companies in general and cellular companies in particular will use online media for generating sales, instead of just reaching out the masses for building brand image.