Reportedly, advertising agencies of Pakistan are busy doing consumer research for their clients to calculate the returns, reported Economic Times.
Paper in its recent report said that Sania’s acceptability ratio is high amongst Pakistani corporations and the young mind.
Back in India Sania successfully branded many products but recent inconsistent form and marriage controversy has depleted her brand value amongst the advertisers in India.
However, this is not going to be the case on this side of border, where companies like Habib cooking oil, Malaysian Palm, Mobilink and Ufone, all have already jumped on congratulatory bandwagon welcoming Sania bhabhi with hoardings.
Of course agencies are going to combat for first appearance advantage of Sania Mirza for their clients, so let’s see who is going to win the chase.