After Karo Mumkin Campaign, Telenor is tweaking with Persona Blog to enter into the world of product blogging.
Though objects on Persona blog, particularly the posts, are apparently not in final shape, but the look and feel gives an impression that Telenor is going to get serious with blogging.
We see not many posts and those too posted in same week, but the good thing one may notice is that they are inline with Persona theme. Feedburner account looks in place, offering daily newsletter to those who want to subscribe with it.
Like Karo Mumkin, permalinks are not SEOed.
If we talk about approach towards blogging, in my opinion, Telenor could better do product blogging with one blog for all of its brands. One for Persona, another for TalkShawk then one more for Easypaisa. Telenor’s current approach may create little extra work for those who are managing it. Let’s say Telenor has enough workforce and I am using multiple services from Telenor, in this case do I need to keep track of EP and Persona blogs separately?
Strategically, Telenor did the same mistake for their fan pages on Facebook. Resultantly, they had to advertise each page to promote it. Wasn’t it better to have one page for all services?
Telenor may come up with an argument that they don’t want to bug their Talkshawk customers with Persona promotions, but again – what if a Talkshawk customer gets a peek on what company is offering with Persona, and he may get convinced to upgrade his account; can be a good deal.
On other hands, Ufone is up with its blog on blogspot. It is interesting to note that they are not customizing their theme to match with Ufone’s website, also a blog on free hosted service? From Ufone? Doesn’t make good sense to me.
It may sound little funny but Ufone is displaying Adsense on their blog – which is of course not official but has Facebook widget of Ufone’s official fan page.
Looks Ufone is using this blog as a pilot project and may go bigger with official blog very soon.
While I wrap up this post, it is so great to see blogs from telecom companies.