Telenor Pakistan has pledged Rs. 100 Million in funding and telecommunication services, towards relief and rehabilitation of flood affectees. The amount will be used to facilitate immediate relief efforts and longer term rehabilitation initiatives by Pakistan Red Crescent Society.
Chief Strategy Officer and VP Corporate Affairs, Telenor Pakistan, Aamir Ibrahim said, “In this hour of need, where millions have been affected by devastating floods across the country, Telenor Pakistan stands by its brethren. We will contribute through donating funds, offering our telecommunication services and volunteering our collective employee efforts towards the rehabilitation of the affectees. We are deeply saddened by the loss of life and the destruction caused by recent floods. We are sure that this humble effort will help those who need it most.”
Secretary General, Pakistan Red Crescent Society (PRCS), Brig. (Retd.) Muhammad Ilyas Khan appreciated Telenor Pakistan’s timely contribution. He said, “This is a great initiative from Telenor Pakistan and hopefully will also encourage other organizations to contribute in a similar manner. This is a national crisis and everyone needs to do their part by coming forward and extending support.”
Telenor Pakistan runs a number of community support initiatives aimed at helping communities help themselves. In addition to becoming a disability friendly organization, Telenor Pakistan also takes a lead in extending support to disaster victims. In wake of October 2008 earthquake in Baluchistan, it was the first telecom operator to reach the affected area that provided communication facilities and a month’s supply of food items to 160 families. Other than providing crisis communication support to Edhi, National Crisis Management Cell, press and relief organizations, Telenor Pakistan also made a contribution of Rs. 65 million to the President Earthquake Relief Fund and International Red Cross after the 2005 earthquake. Telenor Pakistan and PRCS also worked together during the IDP crisis to help thousands of displaced people from tribal areas of Pakistan.