For last few years, we have been hearing about DTH (Direct to Home) and its expected launch in Pakistan. However, it seems that DTH is overlooked in past fiscal years and people are still waiting for something to come in especially after Digital Cable TV system.
As per PEMRA’s annual report, penetration of Digital cable TV system is still under penetration. It says still phase-I is in-process, which is expected to be completed soon i.e. in December, 2011 and that too at metropolitan level.
Concurrently, district level penetration of digital cable TV system was planned to be launched in January 2010 and to be completed by the end of December 2015.
We have already enlightened our readers in past about Digital Cable TV system and its benefits to end users and operators. Without expounding into specifics of digital cable TV system let us analyze the DTH, its impacts and contemplations.
DTH technology is capable of transmitting audio/video signals to subscriber’s premises by using geo stationary satellites. The small dish antennas are used to receive signals by using STB (Set Top Box) with much better audio and video signal and other on demand active and pay per view services.
The DTH is being delayed due to several reasons, while officials may know the exact reasons for its pending status, but what we can measure by viewing current market trends is that its demand is at highest level as of now.
Moreover, government is also overlooking the chance of better execution of electronic media regulations through DTH.
Major Impact of DTH Launch on current cable TV market:
Existing Cable TV market is high revenue market while DTH would be big time threat to existing Analog and Digital Cable TV systems, especially due to its proximity and low cost penetration in rural areas. Resultantly emergence of DTH could be revenue shrinking for existing cable TV operators.
How to overcome this impact?
As every difficulty comes with an opportunity, Digital cable TV system can be a major competitor to DTH service and it will create benefits for customer’s w.r.t tariffs. Digital cable TV system operators can be benefited with their increased ARPU’s w.r.t its value added services.
Existing cable TV operators can easily manage DTH’s competition by having digital cable TV system and launching different active services including Education learning portals, active games, rss feeds updates, pay per view and on demand movies services.
Is it right or wrong to delay the launching of DTH?
Time will answer this question, but officials must not ignore the benefits of DTH, uproar in the current Cable TV market revenue streams and possible threat to existing cable TV after DTH.
If any, PEMRA can play major role in avoiding any revenue disturbance for any segment of the market.
If in five years as planned, PEMRA completes the digital cable TV penetration in Pakistan (metropolitan and district level), and later on or concurrently DTH service is launched, this may create intense competition for both segments, while handling this competition may go tough for PEMRA.
With that, PEMRA also needs to regularize and plan content development for such services on Digital Cable TV system before penetration is completed. Workshops and seminars can play major role in educating benefits of digital cable TV system to existing licensees. It may nurture in Digital Cable TV operators to launch services more appropriately and proven to be money-spinning.
over all gud article. Dth is much better than cable. Our neighbour country has six dth companies. But we dont hav a single one y?even sirlanka has its own dth. Sme time i thnk k jub india ka 3rd clas chanel like enter10 b high defination shuru ho jaye ga tb he dth pk ma aye ge. Achay ke umeed rahkni chaheye. Next year paksat 1r b launch ho rahe ha may b dth usi ka w8 kar rahay hon. Kair ye to coman man ke soch ha ap log kia kehtay ho
good very nice .agar DTH on ho gya to cable waley shor karien gey ke hum bhook se mar gai .doosri waja electronic media ko dhamkian kon de ga just karachi MQM ya sindh me cable kon katey ga .hamari hakoomat awam ki sahoolat nihi apna mufaad dekhti he
PEMRA hahaha
i have using india dish last 4 year were my money gone in india but Pemra fack
PEMRA SHOULD START THE DTH SERVICE IN PAKISTAN,, PAKISTAN HAS LARGE MARKET OF VIEWERS OF SATELLITE TV,, UPTILL NOW, INDIAN DTH SERVICES HAS BEEN USING BY PAKISTANI PEOPLES,, MOST OF OUR CABLE OPERATORS ARE USING DTH SERVICES,, SUCH AS DISH TV, TATA SKY,,ETC… THEY ARE GENERATING REVENEW FROM PAKISTANI MARKET, ALL THIS BUSINESS IS GOING ON IN FAKE WAY AND ILL LEGELY,,
FROM MY RESOURCES,, GEO NETWORK WAS ABOUT TO START DTH SERVICE IN PAKISTAN,, BUT PEMRA HAD NOT ANY INTEREST IN THAT REGARD,, DUE TO POLITICAL REASONS,, SO GEO NETWORK PLAN OF DTH IN PAKISTAN HAS GONE UNDERGROUND,,,
NOW WHOLE PAKISTANI MARKET OF DTH IS CAPTURED BY INDIAN SERVICES…LAHORE IS BIG MARKET OF THESE KIND OF PRODUCTS,, WHICH ARE BING SAMAGULLLED FROM INDIA..
PEMRA SHOULD TAKE ACTION OF IT,, THEY SHOULD STOP THIS KIND OF ILL LAGAL WAYS.. THEY SHOULD INITIATE THE DTH SERVICE AND ITS INITIAL PROCEDURE…..
ejectly ahmad khan iz rite.
THE MAIN REASON OF DELAY IS PEMRA …THEY DONT WANT FREE MEDIA…THEY CAN BLOCK CHNANNELS ON CABLE BUT ON DTH ITS NOT POSSIBLE….TWO DTH LICENCE WERE AWARDED TO ARY AND GEO GROUP…THEY WERE IN PROCESS OF LUANCH OF DTH BUT PEMRA LEVIED NEW RESTRICTION THEY SHOULD USE PAKSAT FOR DTH …PAKSAT IS NOT EVEN FULLY RECIEVED ON 8 FEET DISH….FOR DTH MAX SIZE OF DISH USED IS 2 FEET …SO ITS THE PROJECT STOPPED PAKSAT1 LAUNCH DATE IS 2012 THIRD QUARTER….WE SHOULD NOT BE THAT OPTIMISTIC BECAUSE UPTO NOW EVEN PROTOTYPE IS NOT READY. SO FORGET ABOUT PAK DTH BUY A DREAMBOX AND REVOLVING DISH AND ENJOY ALL DTH OF ALL COUNTRIES AVAILABLE IN PAKISTAN.
another fact is paksat has not enough ku transpoder to carry dth channels and for intractiv servies. But paksat 1r wil hav enough transpoder to carry dth. Lets hope for the best
mr/mrs alena how can we get encrypted channals through dream box. I mean wat iz the procedure? I knw a bit abt dreambox but i dont knw how it works. How many packges db wil open?
any one can tell about dream box?
http://en.wikipedia.org/wiki/Dreambox
ALI THANKX FOR UR INFORMATION… DEAR CAN U TELL ME HW CN I BUY IT, AND FROM WHERE, HAS ITS PAKAGE OR IT IS FREE TO WATCH,, IF U KNOE ABOUT IT,,,,,
u can buy dreambox in 6000 from lahore its fta receiver u need cline dline a command to watch paid channels with sharing
THANKX ALEENA…
KIA DREAM BOX KA BI KOI PAKAGE HA YA FREE HA? FTA RECEIVER KOI BI CHAL JAY GA YA ONLY DREAM BOX KA RECEIVER HI KAAM AATA HA…
now selling dishtv India pakistani eCommerce website
http://www.shophive.com/shophive/DishTv-p-4837.pakistan.html
look PEMRA hahaha
dth should be launched…. we have full hd tvs in pakistan but not even a single company who can provide international hd channels in pakistan….. moreover dth is almost disturbance free whereas our local cable operators and smart tv coustomers always complaint about never ending disturbance in lines
pakistan har kaam late he start karta hai..y?
Would like to know more about the pros and cons of the effect of DTH, relating to the access to inormation viewpoint.
Hamid Maker, Helpline Trust.
pakistan ka dth hum sirf khyalo aur khwabo may he dekh sakty hai
pemra ek jhoot pe bani hai har saal kehte hai ke dth service start hogi buhat jald ho licence jari kerdiye gaye hain wagera wagera
dunya teezi se aage jarahi hai hum peeche ki sooch rahe hain hum se jo peeche mulik hai wo 4g istaimaal kr rahe hain hum 3g bhi nhi use kar sake lanat hai aise nizzam pe
no one is seems to be sincere in this sector, we are bored of bad quality cable which is hanging all around our localities, it is too late for launching DTH in Pakistan, there are proposal and in the end there is said to be more patient and wait untill there is a miracle in place, India is market leader in this sector and have do a lot in this sector, Most of the pakistanis are buying Dish tv and tata sky etc for getting better picture quality that suits to their life style, but it should be also noticed that more value is required to get better quality like Dish tv. There is going to be nothing in place, there are all predictions. nothing practical but we want to get rid of local cable operators which are toooo bad in quality.
what is dreambox ?its price ?
I THINK PEMRA WILL START DTH AFTER END OF WORDL.
Well, its not appropriate to level allegations without solid proofs but imagine how much the Indian DTH service owners can pay to delay and keep the DTH launch in Pakistan in postponement? Lets hope this is not the reason for the delay in the DTH launch in Pakistan