Growing internet users in Pakistan, emergence and then dominance of social networks in our daily life coupled with development of local content has unleashed the opportunity for businesses to market their products over cyberspace.
However, it is largely felt that the essence of Digital Media is still unknown to many, particularly at grass root level. We have seen over the time that conventional wisdom of old media was unable to cater the techniques and approaches of new media.
For the purpose, Symmetry – a digital media firm from Karachi, has taken this initiative to spread digital media awareness at university level through a competition called “Digital Minds”.
Symmetry says that this competition will not only help develop a digital mindset but will also provide the youth with a firsthand experience of the dynamic digital marketing world.
Criteria:
Participants will have to devise a marketing strategy for brand(s) from the Industry Category allocated to them.
- Participants can come up with a campaign for Digital Media
- or develop an integrated marketing campaign (conventional and Digital) with core focus on Digital Media
Incentives:
Winners will be given cash prizes, along with, a chance to work with top notch marketing professionals from Digital Media.
Cash Prizes are
- First Prize: PKR 100,000
- Second Prize: PKR 50,000
- Third Prize: PKR 25,000
Moreover:
- Symmetry said it will offer jobs to outstanding performers
- Team will get due share, if its campaign is ever sold to a client and executed
Who can participate:
This year, competition is confined for students of following universities:
- SZABIST Karachi
- Iqra University Karachi
- CBM, Karachi
- IBA, Karachi
- Indus University Karachi
Organizers said that scope of competition will widen next year and countrywide Universities will be taken on board.
Competition rules are mentioned here.
For more details: http://www.digitalminds.com.pk/
Congratulations to Symmetry Digital on such an innovative initiative. Firstly, The website rocks, the rocket rocks the best so far :) extremely well done a state of the art work and seriously looking at the website we should be proud that we have such creative minds amongst us. The idea is commendable, this is an initiative growing the industry over all and will surely benefit our youth and future. Symmetry has always kept their mark and their work has always depicted a standard which makes them the trend setters, mentors and teachers of the digital phenomenon…once again heartiest congrats..you own it to the youth guys :) they will be thankful :D way to go teammm :D
a great chance for fresh grads, but its sad that oppertunity is only limited to khi univs
students from other cities should pariticpate even if they are not evaluated. lets not miss the chance
This is the first time we’re doing something like Digital Minds, and Inshallah we will continue it on an annual or a semi annual basis. We will definitely move on to more universities and different cities too with the course of time. Once again thank you all for the support and interest. Do keep a lookout for Digital Minds in the future. TC
talking about internet at one side and then restricting it to only some universities :S i thought internet is all about going beyond boundaries
Haha yes it about going beyond boundaries, but to start off with something new it isn’t a wise decision… Will definitely do that with the next one. Thanks for the feedback. Cheers :)
Social Media Marketing is perfect. So why not?