Mobilink has announced that every call made to its helpline will be charged at Rs. 2 plus tax (Rs. 2.42 including taxes) from November 15th, 2010.
It merits mentioning here that Mobilink had introduced this idea of charging helpline calls back in August 2008, which was then followed by all other cellular companies. You may know that Pakistan is the only country in the world where helpline calls are being charged.
Mobilink had then imposed 50 paisas on every helpline call and said that these charges are imposed to improve quality of customer support.
We are not going to comment on how much the quality service quality has improved after the imposition of service charges, instead we would recommend you to read this guide if you want to decrease wait time during helpline calls.
Expect other operators to follow this, if PTA, the regulator, remains quite.
Following ad appeared in today’s papers: