The cellular phone operators are always indulged in stiff competition with each other whether it is about service tariffs, or TV commercials. But in an exclusive event, these operators stand face-to-face at festival of Karachi Union of Journalists (Dastoor) held here in Karachi.
Telenor Pakistan was the foremost to sponsor the KUJ Grand Gala as major sponsor of the event. Besides, Ufone and Zong maintained their position as the co-sponsor of the event. Whereas Mobilink and Warid were out of the scene.
The daylong fun fair mostly attended by journalists along with their families was the marketing and sales event for these operators as a large number of people joined the representative of the cellular operators at their stalls to cash in on their offers.
Telenor Pakistan had set up an attracting platform for the attendees of the gala. The team members offered Gifts of SIMs and free airtime through balloting.
Zong, with its theme “Say it All” has offered a large number of participants to say all to it with its new handsets, Karachi and 100 pe 100 offers promotion scheme.
Ufone strategy was quite smart as it was limited to promote its post-paid packages and sparkling blackberry handsets.
Representatives of these operators also attended and participated in the event.
Moazzam Ali Khan of Ufone, Sohaib Mustafa of Telenor and Khurram Zia of Zong were seen busy in networking with Karachi based journalists.
Mozzam Alik Khan and Sohaib Mustafa were granted souvenir by Hockey star Sohail Abbas.