We have just heard that Dr. Syed Anwar Ali Shah, Country Manager for Eyeblaster and eTechsol Pakistan and a key player in the company, has resigned today, told us sources close to the situation.
Dr. Shah is considered as pioneers for digital media advertising in the country. He played a pivotal role in taking the online advertising industry to where it is now.
He did many industry firsts including rich media interactive ads, dynamic ads, advanced media features and more.
He solely managed online campaigns of various MNCs including Ufone, PTCL, wi-tribe, Telenor, Zong, Wateen, Warid, Dalda, Murree Brewery, Seasons Canola, Pizza Hut, Interflow, Evernew, Mcom, Midas, Orient McCann , Channel 7, UNDP and others.
Mr. Shah’s resignation came at a time when Digital Media is at its ever best level in the country. More and more companies are turning their focus to web advertising. After cellular companies, FMCGs, real-estate, Banks and all kind of industries have started investing in online media. Estimates suggest that a total spend of around USD 5 million is used for digital advertising in the country.
An analyst from digital media, while commenting on Dr. Shah’s resignation, said that this move is a blow for Eyeblaster and eTechsol, especially in current competitive market of Pakistani digital space. “Competition companies like Symmetry, TNBT, Strategic Alliance and Bramerz are likely to give the hard time to Eyeblaster and eTechsol after his resignation”, he added.
We are yet to ascertain the next company of Dr. Shah, however, we are told that this move is primarily aimed for career growth.
Dr. Shah has a doctorate degree in Strategic Business Planning.