Telenor’s TVC Spreads Negativism and Disrespect [L.T.E]

Dear Telenor,

I am demoralized with your recent TVC that pollutes the minds of youngsters by highlighting negativity in the youth and by provoking them to disrespect teachers and elders.

In your latest djuice TV ad, you have portrayed that cheating culture is attribute of every young Pakistani, but I beg to differ with you here as cheating is not at all about brilliant students of the country particularly those who work day and night for flying colors in their exams.

Your slogan “Has cheating become a mandatory part of our education system?” depresses me when I think of students like Ali Moeen Nawazish and Ibrahim Shahid, world record holders in their respective academia.

These students worked hard to win the award for the country but Telenor, you are trying to throw water on their efforts. What’s wrong with the so-called corporate reformers of Telenor who have initiated a senseless drive in the cover of service promotion?

Pakistan is long-struggling to build an image in the world. However, your this action will only irk the image of the youth and the country.

I want to ask you, has Telenor tried to highlight negativism in Norway? I know that youth is involved in illicit activities there too, but have you ever tried to pinpoint the youth back home or in any other country where Telenor is operating?

Why in Pakistan then? Why this negativity is promoted for Pakistanis only?

Sehrish Mobeen,


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    • I mean, honestly. You want to get some work done in the courts, you can’t do it without bribes (a form of cheating). Want an electricity or gas or phone connection? Bribe (cheating).

      It’s easier to live as a Muslim in the Wset than in Pakistan.

        • they are the only one who can do something about this…. others can even think much less do anything about it. Good job Telenor…some one is thinking out side the box

          • if goal is to remove corruption from society then why addressing the booti culture only? why address the youth only?

              • completely agree with you. people keep on criticizing since it’s easier to do – not really *thinking* on how to improve. one small step can do miracles…

              • completely agree with you. people keep on criticizing since it’s easier to do – not really *thinking* on how to improve. one small step can do miracles…

            • Come on man . Grow up and stop being skeptic about everything dome by non paki’s nd non-muslims . Nd also stop worrying about the bloody image in the world . U know The great effort we put in making our image good, if we put even half of that effort in making ourselves good then all our problems ‘ll b solved . And I’m a student . Let me tell u yes every one cheats in exams . Em in 2nd year nd one of the toppers(who got 464 nd 462 out of 510 markx) of our colg in 1st yr who stood 2nd (wid 462 marks) is my frnd . He told me that he helped the one who is was 1st in doing a long question in chemistry’s paper .And I knw hundereds of my fellow students all of them has cheated some tyms . Nd u knw why the youth is being targeted . Its bqz youth in Pakistan comprises 70% of society . If todoy we ‘ll reform the youth tommorow’s society will b free of corruption . And we can’t solv the problem without recognizing or highligting the problem 1st . So dont blame telenor for highlighting negativity .

        • WHY NOT? Answer this first. The youth makes a majority of the population. You can alter habit when you are young. Being young gives you time to be curious.

            • ORLY? Pray tell which market of Telenor has the application applicable such as ours. Bengali are doing well off. Malaysian and Thai too. Europeans do not need to do anything about. They rarely cheat.

              Seriously, come out of your shell. How come nobody protests about other cellcos campaigns?

            • why do you want to look at others? why say “oh but they aren’t doing it in other parts of the world… they aren’t doing it for other sectors…”

              they are established in Pakistan and will focus on Pakistan. You have an idea for Telenor Norway? go send an email to Telenor Norway then.

      • Hmmmmm. Well; as on the Part of Telenor’s commercial; It could have been made much better than it is now. there are some glitches in it…..But also don’t forget(@Shahid Saleem) that cheating and Bribing are two different types of things. to prove your comment or justify it, you have simply bulldozed the english language and its true spirit…
        As far as the cheating is concerned.Yes it exists in Pakistan…….in Schools & Colleges as well as Universities (what a shame. in universites too).
        Also talk something about Palagarism….But Telenor folks should also remember that this is a Global Phenomenon…….I Heared that a German Minister was found guilty of Cheating …..and he stepped down on this issue….Specifically saying; that cheating has become only a problem of Pakistan is wrong; I think so…….

      • @Shahid Saleem, I totally Disagree with you the letter written to telenor is 100% correct and cheating is not a mandatory part of our education and why are you in hurry that you pay bribe for only an electricity or gas connection. If we stop paying then Inshallah One Day they will stop takinga and it is totally depend on us if you tried to be good then ALLAH will help Kindly don’t get it in negative view this is for all of Us even first of all for me

        Thank you

  • this is indeed quite gloomy that such a big company like Telenor talks about Kero Mumkin at first…… on the other hand they are portraying a negative facet of our society and highlighting it aswell which clearly displays a perplexity in their marketing strategy…very sad !

    • Creating awareness of social evils and asking people not to stay quiet on them is NOT negativism. It’s all POSITIVE and for betterment of future for u, me and all of us. We all see these evils happening around us and still we quietly accept that!! Can u answer why? Cuz we have accepted that cuz may be it’s not affecting us in particular right now but sooner than later it will ….. Aaj nahi bolo gaye tou kal bhugto gaye …. Tou karo phir “KHAMOHI KA BOYCOTT”

  • How can we solve an issue unless we don’t talk about it. I am sure there is a great thought behind this as Telenor always came up with the promising campaigns.

    • Sure they’ll sue telenor bcoz they dont have these kind of prblms in norway, do you know the literacy rate of norway?
      unko aise ads ki zaroorat nahee he mr. faisal.

  • Dear Sehrish,

    Your concern would have been more valid if the cheating culture in Pakistan would have been negligible. But we all know that cheating, corruption, injustice, poverty, inflation, and wht not are our problems.

    Your letter is similar to what I should say closing your eyes. I don’t see any thing wrong in launching such campaign on a platform like this.

    I cannot see any point in this campaign that is directly hiting the efforts of Ali Moeen Nawazish by any means. However if you talk about linking it any way then why to talk about Ali Moeen, even me and you are being targeted for this.

    Much ignorance has been done I guess and such campaigns are now needed. I am not sure of the rest of the schools but most of the Govt Sector institutions promote this cheating culture.

    I have heard Ali Moeen once and m sure he won’t be having such comments that you have indicated.

    But never the less you point is quite valid and should have been taken into consideration. It would be really good if Ali Moeen can comment on here!

  • Thank you Telenor for this great campaign… lets face it guys we cant solve any problem unless we talk about it… and we all in PK seen with our own eyes what happens in our school and college exams… again thank you Telenor for giving our people a wake up call

  • hahahahahaa..what a joke…We don’t object when foreigners bombard us with drowns and kill us like ants while roaming on our streets but when some foreign company brings something good to improve our society we start creating hue and cry.

  • Hahahaha kudos to propakistani for putting this up! LOLZZZ I mean seriously, did the person who wrote this pay attention to the campaign?

    The slogan is not cheating or boti, its “Khamoshi ka boycott”. No doubt this will include more issues in the future. Its a bold step no doubt which other brands, telco and non telco need to follow.

    I mean look at the ad campaigns in India, remember the JAGO REY campaign by a tea company, which tells the youth “Har subha sirf utho nahi, JAGO REY” and that too during an election campaign to highlight corruption and make sure they vote for the right person.

    So this is highly positive in terms of the youth. If we constitute 60% of the population, its only us who need to take step. Unlike the writer who wants to stay in her shell :)

  • i fully agree with writer here that pinpointing youth is not what we expect from telenor. having said this, i am not objecting the slogan of khamoshi ka boycott

    • I wonder how many older citizens give exams compared to young people ????!!!! I wonder !!!! Hoosh Kay Nakhon lo bhaiya hoosh kay

  • It’s only because of educated illiterates like you that no one in Pakistan is really encouraged to do something right about anything.

    If your really and i mean really look at the ad, what its saying is that the cheating culture belittles the effort put in by honest students such as mentioned by you – Ali Moeen and Ibrahim. What if a cheater gets better grades then a hard worker and cheats the deserving of their seat in the next education level.

    And i don’t know, if you’ve gone through the Cambridge or the Metric system of education, but ask any student doing inter, BA or MA etc, and you will discover that what has been portrayed in the ad really happens rampantly.

    In so many instances, the invigilators conducting these examinations are not really teacher or professors. They are individuals who are paid a certain fee to invigilate the exams, but may or may not be professors.

    Please pick on things in a socially responsible manner and after doing your research and knowing what you are talking about.


    Concerned Youth

    • this is what ad conveys: “Has cheating become a mandatory part of our education system?”

      so you really, i mean really aren’t convinced that telenor has designedly generalized the phenomena of cheating culture for whole pakistani youth?

      if you are indeed a concerned youth then put effort in calculating the outcome of this generic conclusion in long term.

      one more question which writer has already asked that why Telenor did has not taken chance to spotlight bad things happening in norway? or you think they are beyond any misdoings

      • Dear Rani,

        If you look at the poll question, is says ‘kya cheatign hamari education ka laami hisa bun gaya hai?’ its asking a question to the audience… if 70% respondents say YES it is… then its ian alarmign thing and we shoudl further probe this problem and find out why people are saying this…

        Vice versa, if 80% say it is NOT, then we have nothing to fear… in either case talking about it will lead to a positive outcome any way you see it.

        And as far as Norway is concerned, its literacy level does not require help. The Scandinavian countries have the highest literacy, environmental and social awareness levels compared to any other western region… so please get your facts straight! Thanks

  • No wonder we are a failed nation! Ms Sehrish needs to understand the concept before sharing her views. Is she so dumb?

    @admin: Kudos for putting this crap on pro-pakistani. I can see Telenor not giving you any digital business:-)…Good luck!

  • Hey man! wht the heck is wrng witchu?? Why ain’t the admin removin this stupid article, can’t they see tht most of the peeps here don’t agree wid it!!

    [Comment Edited]

  • First of all, I couldn’t stop laughing at the dumbness of this writer. If one cannot do something to make Pakistan a better country to live, he / she shall stop whining at others who are trying. If you all could see the TVC carefully it clearly shows that the students who study hard and do not cheat are suffering because of cheaters. Its time to stand up and speak up to these cheaters to stop doing it. We as youth shall stand together and stop this boty / cheating system. Education is just one sector mentioned because it is most concerned to Youth of Pakistan. Be brave and start raising your voice against all the wrong deeds we observe in our daily life.

  • telenor team in action. yout jugglery words can not hide intentions. stop beating the writer and look inside yourself

  • Y we are just focusing one specific ad based on cheating….
    I guess people need to wait, Telenor will be airing such ads based on many other issues as well, like , Parchi system, Larkio ko ghoorna etc etc….
    But the point is, the cheating thingy was no well emerged with the situations in real world. They would have done better (or may be their ad agency would have).
    So people , be calm, be you , Be a Paki and wait for all the ads to be aired…
    Telenor is the only Teleco who is working on the CSR and i think its the part of that as well.

  • I think it does’nt make any negative impact! first time any TVC shown reality concept of Pakistan Education System followed! this TVC can make big impact if it is properly transcript in betterment of Pakistan Education

  • Just wondering why such letters come only from ladies.

    Earlier for the internet more campaign some Faiza, this time a Sehrish.

    Well for those talking of the agendas, these letters are come online and are sent to editors with an agenda.

  • I never see Telenor ads on Pro Pakistani :p is that the reason pro pakistani always publish anti Telenor articles?? :D

  • Okay now i SERIOUSLY THINK that this blog is backed by mobilink or other Companies because no matter what telenor does, propakistani will be the first one to get “letters” and mock the company…GET A LIFE PEOPLE!!! KHAMOSHI-KA-BYCOTT FTW!

      • hahah kamal twist kiya hai user comments ko! seems like you cant handle the comments against pro pakistani and its negative publications. Why is it that only the negative letters get publised here?

        If the same girl wrote a positive review would it have been published? Tab khamoshi barqaraar rehti from ur side :)

  • i dont know the exact purpose of this campaign, but someone with very good intellect said, spreading something (info) about evil is like spreading evil itself. There are thousands of other ideas you can work on to motivate or create awareness in youth about social issues. So please come up with something creative.

    P.S: thanks sehrish for even raising the issue, brilliant!!

  • Lol what the heck man ??? I want to congratulate TELENOR for brining this up…

    WHAT disrespect is this ? calling a cheater a cheat is disrespect ? come’on plz

  • Propakistani’s admin is definitely, wilfully, promoting the extremist / narrow views on its degrading blog now.

  • i beg to differ with you author… you have taken the example of ali moeen & ibrahim shahid.. just think for a moment the schooling environment which they underwent and compare it with the schooling environment in which an ordinary student goes through… this is not about throwing water on their efforts but bringing out more talent like (ali moeen and ibrahim)… unfortunately here almost everyone does cheat… and its the wrong on the part of student as well as teachers..

  • Mobilink tried to pull a fast one here but was caught off-guard from the style of wordings used since these are fairly old tricks practiced by critics like us 5 years back! The propagnda strategies have changed over the time but Mobilink doesn’t seem to be updated with new games on the chart. Mobilink has certainly lost in Jazba – the joker brand, after this launch.

    Well, Mobilink should better watch out cause there is a new Sheriff in town called dujice!

  • I do agree with the writer. Telenor always run those campaigns in which they just show that we Pakistani are illiterate and ill-informed people. Therefore, they highlighted us negatively in the world through media. They never run such kind of Ad in other countries where they are operating their business… Think atleast… then do favour them.

  • i think the writer is spreading more negativity by not accepting that cheating is a big issue in Pakistan, or probably she herself passed her exams thru cheating. kudos to the telenor marketing team for coming up with such a bold and strong campaign. i have already traded my ufone connection for djuice.

  • The whole discussion is between the brand teams of various telcos, either they post it for themselves or have their friends do it for them…
    Talk about cut throat competition…As far as the campaign is concerned, I think its pretty decent…The writer should really see the TATA Indian ads from where the idea has been ripped off…

  • I disagree with this Post , I think Telenor did very good job , we all know what we are inside , so why not accept it and try to change . And by the way Commercial was about to educate people that we should not stay silent we should speak we should take a step.
    Aray Bhai Telenor pay Gusa ho to koi aur tareeka dhundo , aik achay platform pay galat information na do.

  • Telenor did not plan it right. they are basically doing a brand promotion under the cover of CSR which is not an ideal thing to do.

    Telenor rushed to use the Egypt/Tunisia effect for their brand, without considering that CSR activities are never long lasting. They will have to rebrand djuice in 6 months max.

  • damn….lolz! i can’t stop laughing on the ignorance of this writer…Bro how can you drag Ibrahim Shahid and Ali Moeen in this letter…
    WAKE UP! they cleared the Cambridge international Examination Conducted By British Council Pakistan..Not by Punjab Board Lahore.
    They aren’t from your system. Booty culture is a sole attribute of Pakistani education system. Cambridge Examination by all means discourages the cheating culture in fact the Paper and system is booty free..Grow-up man enhance your perception of attaining information about others and other systems.!

  • i don’t agree with the writer and other who are supporting it… this is right time for revolution in Pakistan… and i think telenor did a good job with these adds of highlighting concerns related to BOOTI and PURCHI system…. Grow up guys …. on one hand we talk about revolution and rise of youth and on other hand we are not supporting those elements which are supporting this is called double standard …. we have to accept that these things needs to be correct in our culture…..

  • I dont know about whole pakistan.
    But when I was in college only a few students do cheating.
    But now I am in university and only 2 students dont use unfair means.
    Those who do cheating they say “Degree pa ya tu nai likha ho ga k A grade kasa lyea”

  • There is nothing wrong with this ad.with these type of ppl pakistan is going backward.this ad was only against the bad teachers not good one.thumbs up telenor for creating an impact

  • media is just a brain washer , remember this always . and specially foreign companies here has no interest in AKHLAQIYAAT . they just want to earn and no one is able to stop that !
    the authority is corrupt itselfl so how they will stop these ads ??

  • Writer seems to be a daughter of a corrupt professor, politicain, fojis etc, :) spoilt children of these corrupt people dont want their parents to quit corruption for the sake of fat pocket monies, what a pity !

    • so this is how you respond to criticism? you should go back to your darkness and not talk about revolutions.

      • we need to terminate corruption, injustice and lawnessness, i support the campaign, writer is a pessimist !

  • Yes, i agree to some extent, Telenor must not use the words that , ” kia booti culture hamaray system ki hissa ban chuka hai? ” instead they should have used : Do we need to end the booty culture ? OR How can we end teh Booty/Parchi culture ?

  • close