ZONG Launches Cricket ki Jeet

ZONG’s ‘Cricket Ki Jeet’ – a promotional campaign for cricket enthusiasts – has received an overwhelming response on its launch, even in the initial stage of the ICC Cricket World Cup 2011.

It is for the first time that any cellular operator has come up with an activity purely based of cricketing knowledge and prediction.

With Cricket Ki Jeet, customers can win amazing prizes everyday – which include Handsets, DVD players, MP3 Players, Xbox, Ipads and LCD TVs! There is also a bumper prize of a VIGO car.

In addition, there are daily cash prizes of Rs 100,000 during the group stage which progresses to Rs 1,000,000 for the final of the 2011 World Cup!

With Cricket Ki Jeet, the more you play, the more you win!

Offer Mechanics

• This offer is valid from 19th February until 2nd of April 2011
• Customers can participate in this game using the following distinct mediums:
  • Primary medium – SMS 7711: ZONG’s special cricket transmission on Play TV will include 10 questions per match day. Each question will have a specific prize associated with it. Customers will send their reply to 7711 and be charged Rs 2+tax/SMS
    • Each customer will have until the start of the next question to answer the previous question. For example, if Question 2 is being broadcast and customer replies to question 1, the answer for Question 1 will be invalid and he/she will be charged for SMS/IVR reply
  • Add-on medium – IVR 7711: Customers will dial 7711 in order to subscribe. These customers will compete by answering a multitude of questions via IVR to get maximum points per day – the customer with the most points for that day will receive a prize. In addition, the customer with the maximum points at the end of the World Cup will receive a bumper prize.
    • Service subscription (for IVR access) is at Re. 1+tax/day
    • The IVR will be charged at 50 paisas+tax/min

Lots of people have already won prizes since the launch of Cricket Ki Jeet, with winners taking away every day a range of prizes.

Speaking about the campaign, Salman Wassay, Head of Marketing, ZONG said,

“Cricket in Pakistan has a passionate following. At ZONG we bring offerings which can enhance our life experiences.

As sports in general and cricket especially is very close to everyone’s heart, ZONG focused on offering a special activity timed with one of the largest sporting events for Pakistan.”

ZONG’s special cricket transmission on a TV channel asks 10 questions in each match and customers can participate in this game using SMS 7711 and respond to the questions. Each question has a specific prize associated with it.

Another way to participate in this exciting offer is by just dialing 7711 and subscribing to an additional game. These customers will compete by answering a multitude of questions via IVR to get maximum points per day – one (or more) customer with the most points for that day will receive a prize. In addition, the customer with the maximum points at the end of the World Cup will receive a bumper prize.