The World Cup Season is in full swing. Every brand is trying its best to get the maximum mileage out of this mega event. In the previous World Cup Campaigns we have seen brands going overboard in trying to outspend each other and getting the best visibility especially on the TV Channels. However, a lot has changed since the last World Cup.
This time, the brands have realized the importance of digital mediums to reach out to its consumers too. While most of the brands have gone the traditional route of setting up their own websites to engage the users, two brands have taken a very different approach.
Castrol Pakistan has come up with Castrol Magnatec Fantasy League – which is a dream team contest with a twist.
The concept of dream team is not new but what makes this special is that you can access it right through your Facebook account. This means no hassles of lengthy registrations, complicated interfaces or trying to remember the name of another website. The other feature that I really loved is that I really get to make my dream team! I am not limited by any budgets and don’t have to settle for players I don’t even watch on TV. I can choose the players that I really want in my team. The scoring system of the league is dependent upon the Castrol Index- which is deemed to be one of the most comprehensive rating systems in International Cricket.
The prizes on offer in Castrol Magnatec Fantasy League are pretty impressive as well. The Grand Prize on offer is Sony PlayStation 3 along with BlackBerry phone, iPod Shuffles and KFC Coupons- which are given daily.
Their fanpage is also providing round the clock commentary and match analysis, so if you never want to leave your Facebook you can just get all the latest match analysis, live scores and updates from Castrol Cricket Fever Fanpage.
Another brand that has taken a very different approach is LG Electronics which is providing a desktop application called LG Cricket Chacha. ProPakistani has already covered it in its previous post. So the brands this time have really a different route. These two brands stand out as they are also the official sponsor of ICC World Cup 2011.