Letter published on ProPakistani last week on Telenor’s latest campaign called “Khamoshi ka Boycott” generated lot of buzz in the industry. The writer had a viewpoint which she expressed in her own way – and it was extensively discussed in the comments section.
This criticism on “Khamoshi ka Boycott” didn’t stop there. Today, Mudassar Jehangir a renown telecom journalist, produced a story showing his concerns over the campaign, with highly arguable thoughts.
Here is the link of the story published on ApnaTime
Along with other things that Mudassar discussed, following point caught my attention. Here’s the crux of what he had to say:
Youth of the country will rely on booti as they remain awake in the nights to avail night packages offered by Telenor and other cellular companies.
Not only this, they remain busy in the days too when they keep themselves engaged with SMSes.
Mudassar Jehangir thinks that Telenor should have abandoned these night packages before launching the campaign if they had indeed wanted to put a cap on Booti culture.
By the way, we have written in past on night packages, and how they impact the social values and academic performance of the students/youth. Moreover, Punjab and KPK’s provincial assemblies have passed bills to ban nights packages.
Such kind of questions being thrown at Telenor is very natural, based on their own slogan: “Khamoshi ka Boycott”. This is just because company made a strategic mistake of coupling a CSR initiative with the brand itself.
We all understand that at the end of the day Telenor is a business entity and it has to earn money to sustain – but you will agree with me that businesses do unethical things too; night packages being one of them.
With “Khamoshi ka Boycott”, Telenor may face other similar questions in future too.