SMS packages: A Tool to Capture and Retain Customers

As young population of Mobile phone users is continuously on the rise in Pakistan, Cellular companies are introducing new SMS packages every other day to hold the subscribers.

In fact SMS has become easy bait for all these cellular companies to hold their subscribers. The prime example of this phenomenon is Ufone, which is leading the SMS race in the country.

Here is the Comparison of all SMS packages offered by cellular companies:

Note: You may need to choose a specific package to avail following mentioned SMS bundles. Not all packages of respective operators may support following deals.

Please check respective operators and their packages for detailed information.

PriceSMSValidity
8.37 (Inc.tax)12007 days
29.88 (Inc. tax)350015 days
59.75 (Inc.tax)750030 days
1.79 (Inc.tax)2001 day 24 hours

  • Telenor TalkShawk
PriceSMSValidity
5+ Tax2005 days
10+Tax45015 days
30+Tax150015 days
2.5 + Tax15024 hours
  • Ufone
PriceSMSValidity
6.99+Tax12007 days
25+Tax250014 days
80+Taxunlimited30 days
3.99+Tax50024 hours
PricesumsValidity
3.99 Plus Tax50024 hours
1.5 Plus tax15024 hours
6.99 Plus tax1,2007 Days
80 Plus Tax8,00030 Days
PriceSMSValidity
1010007 days
50500 per day15 days
80500 per day30 days
3.99500+100 MMS1 day 24 hours

  • Warid
PriceSMSValidity
7.99+Tax10007 days
6.99+Tax7007 days
2.992501 day 24 hours

  • Warid also Offer Zen SMS Craze: Rs. 150 (inclusive of taxes) for 5000 SMS/MMS plus 10 MB of GPRS

There is not much of a difference in all these SMS packages offered by Cellular companies and it is getting cheaper day by day yet giving them more revenue by capturing more subscribers.

These cellular companies have made our youngsters addicted to the SMS mania and they can’t afford to stay away from SMS any time.

Just to tell you few facts:

  • Pakistanis exchanged 151 billion text messages in year 2009 that is 1532 SMS per subscriber.
  • Pakistanis exchanged 128 text messages average per person in 2009 that is higher than 105 messages of world over all average of per person SMS sent in a month.
  • According to the International telecommunication Union (ITU) the globe is earning 14000 dollars every second from SMS that is, assuming an average cost of USD 0.07 per SMS .In 2010 SMS traffic was generating an average of USD 812000 per minute (USD 14000per second) from 5.3 billion global users.
  • Pakistan is ranked fifth in global SMS per subscriber per month list after Philippines 834 ranked first, U.S.A 464 ranked second, Sweden 149 ranked third, and U.K 142 ranked fourth.