Kiya Yeh Khula Tazaad Nahi Hai?

Few months back, in September 2010 to be exact, Telenor made following TVC, and aired it country wide on various TV channels.

If by any chance you missed this TVC, which was later pulled back by Telenor, it encouraged flirting by showing few guys going after a college girl. Have a look at the TVC yourself

Now look at following TVC, which shows a similar college girl being followed by few guys, even an uncle as well. Look at the resemblance of acts in both the ads.

  • As Sohail Waraich says : Kiya yeh Khula Tazaad Nahi Hai?
  • or its “Dair Aye Darust Aye”

Have a look please!

  • well really there isn’t much of a similarity in the acts. one was with consent, the other shows outright molestation.

  • oooooooooooo bahi enhon nay cheez sell kerny hai… aur awam ko tu hai hee ahmak… jo media dekhata hai waisa hi boltay hain…

    bahi yehan pay her koi apna ulu sedha ker rha hai.

    Gardari Awam ka khoon choos ker khush, Mooj extension lay keh aur Tato ka paisaa khaa ker aur amreeka key bat maan ker Baymani be khush hai :)

  • It’s more like realizing mistake.
    On the other hand, two different brands of the same operator with different approaches. :P

  • pehlay ap titlion ko tang karnay ka kehtay hain aur phir jab awam titlion ko tang karti hay tu khamoshi ka boycott bhi kartay hain?

    kiya yeh khula tazaad nahi hay?

  • Crap blog! I knew this was coming. This ad was left to talk about in the series of campaign. I wonder if… Aho!

  • I was waiting for this post = D I am sure this is not what Telenor meant by “Khamoshi ka Boycott”, must be something else which concept team and ad agency messed up with their own ideas i guess = D

  • Agree with Bilal, if you think that verbal/physical molestation is the same as adding someone on Facebook then you need to think twice!

    • we dont need to think twice both are same educated one use fb for this type of molestation and uneducated on use verbal one
      so no diff at all

      • I think you missed the point of the first advertisement then. The girl waved at him in the end – essentially she AGREED to add him to FB.

        Choosing what is right and what is wrong is a personal decision, but being unable to understand the acts in the two advertisements are VERY different are signs of a troubled mind.

        • trouble mind?????
          in first TVC he didn’t only added a girl ‘if u really think then u need to focus ur attention again in previous one TVC
          at first he was behaving immodestly
          then he focused that he should have to used fb for girl’s further in4mation
          the girl added him or not it doesn’t a mater ,
          in both tvc boys and uncle behaved
          immodestly and in first one the girl became the part of that and in latest one girl shouted out it means difference was shown in female characters not in male one
          its means first telnore told us to keep chating while electricity break down is no matter and how boys get in4mation about thier classfellow and now telling us”kahmoshi k bicott”
          Choosing what is right and what is wrong is a personal decision
          Yes it is but usage of fb not the change meaning of molestation
          on fb what the people do usully?
          kia wo aik dosy ko bhi behan ban kar baat kar ry hoty hay ?
          I hope u will understand properly

        • trouble mind????
          in first TVC he didn”t only added a girl if u really think then u need to focus ur attention again in previous one
          in previous TVC first he was behaving immodestly and then he focused on cell phone that he should have to use fb for the girl’s further in4mation
          the girl added the boy or not it doesn’t matter
          in both TVC boys and uncle behaved immodestly but in first one the girl became a part of that and in latest one girl shouted out so the diff was showed between female characters not in male one
          in a nut shell telnore first told us “we can keep chating while electricity break down and u can get in4mation about ur classfellow at a time means for molestation choose the educated one method and now tenore is telling us that “kamoshi k bycott”
          and on fb what people do usually?
          two names of one behaviour

          • It’s apparent that you feel very strongly about this topic, so in your regard I looked at the first advertisement again to see if I had missed something.

            It’s best to avoid being emotional about Telenor, and look at the advertisements objectively. The first advert (in my opinion) shows a young man noticing a girl walk in, liking her, and then looking her up on FB to say hello. This is almost similar to introducing himself in person the minute she walked in. What is immodest about that? This is exactly how marriages happen in real life: you like someone, find out who they are, get to know them and then send your family over. It’s the perfectly respectable way to go about things.

            If you have an issue with him interacting with the girl (since you called them BOTH immodest) then, brother, please revisit your fundamentals of Islam. It was the Holy Prophet’s (PBUH) interaction with Hazrat Khadija (RA) (during the time he worked for her) that impressed her enough to send her cousin with the proposal.

            The advertisement (again in my opinion) shows nothing obscene: the only thing that taints it is the filth in a viewer’s mind that cause him/her to see male-female interaction in an obscene manner.

            Now please go and read up what molestation really refers to.

            • plz don’t compare this franster add with our Holy religion
              yes I have an issue on this type of inertaction
              you need to understand our religion or plz this time not vist it !!
              liking a girl and boy and send proposal is another think and added the girl 4 chating is another thing there is no need to explain what going on fb
              !how do you kown that boy would propose her ??? added on fb did not mean that he would marry missed again:(,in tvc it was not showed anywhere that he liked her or fall in love,when the girl entered the background voice explained she was new admission and boy wanted to get in4mation about his new classfellow as it is common in universities to known about each and every girl
              I am not prejudice I am only make realize that first they gave tricks and know they say “break silence” kiya yeh khula tazaad ni ?? and one think keep in mind while during seeing add open your eyes as well as ears

              • Exactly my point. You are *assuming* he’s just planning to flirt. The problem is in your perception then friend.

                Even then I respect your opinion, but the whole argument started on that these were very two different acts. One was to know to girl, the other is outright sexual harassment.

                • i didn’talk about any sexual harassment i still stick with my discussion in your point of view it may be problem of perception but 4 many women it
                  worse to pass meaningful smile ,to
                  gesticulating,to behave immodestly and being peeping tom and many other women it may be not so u do not have right to decide that getting in4mation is different and chasing and gesticulating is different a male cant be understand it at all and i dont want to haggling
                  more on this topic

  • Its like, first creating and spreading a disease and later its cure!
    Surely Telenor has no long-term goals (evident by their advertising)

  • all telecm cmpanies r doing d same job. None of d cmpany shows postv ads.. Kbi ye nhe hua k ad me studnts ko stdy krty dikhaye ya cel ko postv istemal dikhaen.

  • We have regulatory authority and I am surprised what exactly they do besides praising themself and busting illegal exchanges??

    The maximum they do is to give notice only and no operator ever bother to stop anything or pay fine.

  • oye tum log telenor ke peeche kyun parh gaye hoo .. paisey kahan se le rahe ho .. choorhey pakistani every one gets sold just like raymond davis shit

  • I agree with bilal that there is not much similarity in the ads. Second one shows harassment while it is not the case in first one.

  • Good post to show Telenor’s real hypocrite face.

    On one instant they promote something else to sell their connections and then copying Mobilink, they try to become moral flag holders.

    It’s a failure of their Marketing and Strategy

  • It was then. This is now. All you “analysts” are just twisting stories. How come no-one ever talked about Mobilink Jazba’s logo coming out of a widely-available internet tutorial.

  • None of the Cellular operators have anything to do with Socail & Ethical responsebilities. They are here for money & that’s all. Either it is Easypaisa or Karo Mumkin or Khamoshi ka Bycott or Apna Hai or Sab keh do…. The point is that even the good they show is for their advertisement & marketting… Otherwise jitna kharcha TVCs pe krte hain is ka 0.000001% b ye in actually philanthrapy k liye kharch nhii krte…The regulator & the parliament has also taken sleeping Pills…. Hum pagal hain jo kabi khush jo jate hen aur kabi ghusse mei aajate hain q k ham awam hen…..

  • ha ha good point
    but dont u think thats enough, i mean what i feel is k propakistani is an anti telenor and pro ufone site qk ap log to telenor ke against haath dho k peeche hi par gaye hain g

  • “KAMOSHI KA BOYCOTT” karney waley besharmo, Apney BEYHOODA aur BEYSHARAM advertisment band karo, aik taraf se achay bantey hain aur doosri taraf se behooda advertisment.Agar koi bhi thora sa acha musalmaan hai tu plzz TELENOR use na karein.

  • I guess …. Nahi Hai.

    See, there is difference, in first ad its just a FB request which can’t be put in category of “iklaq say giri hoi harkat”.

    But second one just literally following the girl and invading her personal space..

    That is what I think..

    • hahaha
      so u do this on FB that’s why ye ikhlaq se giri hue harkat nhii hai…. Even everyone is doing this on FB but this doesn’t mean k aik ghalat cheez ko theek kehna shuru kr den… kamazkam chorr nhii sakte to dil mei to ghalat samjhen bhaiii….

  • i guess the true message is that if you want to date a chick then enter a educational institution
    Out on the roads yr social values are downsized thus making your chances of getting a hot girl
    Because it has been clearly noted over the past years that girls like to date rich and classy in Pakistan

    NO offense to girls the material quoted above is for the black sheep in the midst of our society

  • SHARAM karo TELENOR ,thats why i never used telenor and INSHALLAH never will be used in future.I started STARTED HATING TELENOR.

  • Such kind of dirty act by the Telenor, I also started hating Telenor….. One Company with two Faces, One is good and other one is bad. This is a main Bottomline of this story.

  • I think there is no ‘khula tazaad’ here… What Telenor is trying to teach us is that instead of stalking and flirting with girls outside… you should just stalk and flirt with them online!

  • I guess mahwish doesn’t understand the difference. Or she doesn’t mind the attention she get’s on the road ? :P

    • hahahaahahaha, bohat allaa bhai jbhi woh add band ho gaya ana ;-) they all are here to make money but telenor is doing something beside it by paying highest tax and installing Solar power project.

    • Now in my list Mobilink, Ufone, Warid and Zong. Good bye Telenor, u always broke our feelings with such double acts. We Pakistanis are not mad….

    • As you realized don’t you think that telenor also realized from there previous mistake and moving towards change… just a thought.

  • mehwish zabardast observation hai aap ki,bhot ala article hai, Aur haan meri bhi sab se request hai k telenor use karna choor do and this is called KHMOSHI KA BOYCOTT :D

  • till now telnore only represented flirt and male domination but now it is represening female problems but it seems inoperable bcz djucie changed thier market strategy only for money
    it is fact that djucie TVC always out of limits as we can see it different sign board in karachi

  • Inhon nay tu keera wala scene bhi copy mara hai aur kehtay hain ka booti culture ka boycott karu. Kia yeh zyada khula tazaad nai?

  • Telenor = Cheapest & Gatiya tereen TVCs in Past. Shukar hai ab kuch haya aae hai… Lagta hai apni _______ jawan ho gaee hain.

    Zong = 3rd Class TVCs full of jealousy & it continues

    Mobilink = Boring, Buttery & over sentimental TVCs Now & Past

    Ufone = Nira Jhoot about Ufone & it continues till end of times… but good entertainment for sure

    Warid = No Marketing so ….

    [Comment Edited]

      • Yes I do have lekin mei usko apne jigar ka tukra nhii samajhta…wo konsa mere abba g k network hai… Mei call krta hun wo paise charge krte hain, wo b khush mei b khush…. Y so loyalty my dears… think in terms of money & service only is se ziada inki koi haiseat nhi meri life mei… Much important things to do than to fight for my network.

  • Why is propakistani so biased against Telenor. You can create such imaginary arguments against everyone. What surprises me is that every Tom dick and Harry gets their bashing mode on without even thinking. What do you think people who make these adverts are foreigners. No they are as Pakistani as you and me . And why do we think that companies should have different standards than what we ourselves go and do in out real life.

  • Dear Author, you need to spend a few years in a college to learn how to differentiate between the two acts.

    The old internet.more ad is about flirtation, the new Khamoshi ka Boycott ad is about sexual harassment.

    Only if you were learned you would have noticed the difference.

    Problem is, subtleties are lost on all the jahil Pakistanis.

    • Acha g parhe likhe saaab… boht shukriya k hume matlab samjha k aap ne apni danishmandi K phool hum pe nichawar kea….
      Still for me dono ikhlaq se giri hue baatein hain..

    • @Omer

      Alright! So what I ‘jahil Pakistani’ have understood from your enlightened comment is that flirtation is cool and sexual harassment is wrong. Right? If this is the case, I would then like to flirt with your sister first. I am sure you would appreciate it :)

      • @Nasir, there you go being jahil again!

        Yes I am cool with the idea of flirtation. And had you noticed, I am not asking that you or any one else be cool with it, you have your own choice to make and your own personal views on flirtation.

        Yet you have failed to notice the differentiation that I am trying to point to.

        Flirting vs. Sexual Harassment.

        It a not-so-fine-line, not hard to miss. The latter has to condemned, the former doesn’t need to be, in my opinion.

        It appears everyone is pissed here because none of the ‘tauba tauba’ crowd on this blog has ever spoken to girl and for all of you…’sab maan behan hain’ to quote from an Umar Sharif comedy script!

        BTW, my ‘sister’ wont flirt with a jahil like ____. If you still insist on ‘flirting, that would become harassment. Samajh aaye?

        Please dont make me stoop so low.

        • its mean u want that ur sister firt with on who is educated what a brother kia zamana agaya hy
          ALLAH ISY bHAIO(brother)sy bajay

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