During past few weeks we tried to analyze Djuice Khamoshi ka Boycott campaign, and wrote on following topics:
- The campaign itself, as we think it is spreading negativity
- Telenor, if it must had to go with this campaign, could have done better with the execution of campaign, for instance, by not showing that uncle in its third ad.
- Telenor showed dual standards by airing ad against cheating but then they copied a foreign AD for their own video.
We had a chance to discuss our viewpoint with Telenor, and they tried to explain the philosophy behind the “Khamoshi ka Boycott” campaign.
In this regards, Affan Haider, Manager Corporate Communication, agreed for a webcast to respond to all our queries.
Find below what he to has to tell you regarding the campaign – watch yourself and see if he can convince you?