India Puts 100 SMS Per Subscriber Per Day Limit

To discourage tele-marketing and SPAM text messages, Indian authorities have capped per day limit for sending SMS.

According to new regulation passed by Telecom Regulatory Authority of India, one mobile phone subscriber will not be able to send more than 100 SMSes in a day. Move is likely to a relief for millions of mobile phone users who receive unwanted text messages each day.

Experts opine that this may not completely eliminate marketing and other SPAM messages, however, it will largely deter marketers from sending unlimited text messages from their mobile devices.

Exactly like India, Pakistani mobile phone subscribers bear the same brunt of unsolicited text messages from marketers and cellular companies alike.

On average a prepaid mobile phone user receives 6-8 promotional messages from cellular companies in addition to another 5-7 messages from marketers. This rate of receiving SPAM messages is specifically high for those mobile phone users from major cities.

Via BBC