Zong Extends its Support to Shandur Polo Festival

Shandur03_jnojsZong has once again proved itself to be a true friend of the nation by supporting the Shandur Polo Festival which will be held from July 7 to 9. The telecom giant has stepped up to provide support for this one of its kind sports event held on Shandur Pass, the highest polo ground in the world at 3,700 meters.

This is not the first time ZONG is facilitating the festival, the telecom operator had previously extended its support. As part of its plan, ZONG will also be starting a promotional campaign to spread the word about the festival.

A poll will also be created on ZONG’s website. Visitors will be asked to answer simple questions such as predicting the winning team and will be rewarded with special prizes in return. Exclusive footage of the event will also be made available online while several other activities will be carried out during the festival.

Mr. Usman Ishaq, Executive Director Commercial of ZONG states, “We believe in Pakistan. We believe in its beauty, its culture and its attractions. Shandur Polo Festival is one of those things which every Pakistani can feel proud about. ZONG wants to reinforce this pride and that’s why we have decided to support the festival.”

Shandur festival is not just about the equestrian sport of Polo, tourists can also enjoy dance and music performances by local groups, trout fishing, mountaineering, trekking, hiking and of course, horse riding. However, the highlight of the festival is the final match between the Gilgit and Chitral teams. By supporting this festival ZONG is helping in promoting tourism in Pakistan.

ZONG’s reach now stretches from the mountain tops of Ishkoman in Gilgit-Baltistan to the rocky plains of Buleda in Balochistan to the midst of mega cities. The telecom Company now has close to 17 million subscribers in the small span of 4 years. ZONG is fast becoming the first choice of mobile users in Pakistan and the ever growing subscribers’ numbers is a testimony to this.

  • Form Marketing Perspective Zong will catch a lot of attention. That what they are looking for.

  • No network provides good service. But we will have to appreciate them for this, even they are promoting themselves more than the sport – after all promotion of the business is what matters to them. But this way, sports – Shandur Polo Festival in this case – gets highlighted and much publicity. Had Zong not sponsored it, this post would not have been up. So we must give credit where it is due!

  • I would rather to comment on the great role of zong for sponsoring shandur festival than service of the Zong because its emerging competitive communication service provider company. We being Chitrali will appreciate Zong for spotlighting Chitral and its festival

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