Telenor launched Easypaisa back in 2009, at a time when masses didn’t know anything about branchless banking.
Telenor gets this huge credit for all the awareness we do have today about Mobile Financial Services, its usage and effectiveness.
When most of the homework for preparing the market has been done, Mobilink and Zong back to back launched their Mobile Financial services with-in one week with their unique style and ideology.
Experts think that Zong has been aggressive with its launch campaign, where it is not only educating the public but it is also using every possible marketing gimmick to outshine the competition.
On other hands, Mobilink is said be elegant, graceful but not as aggressive as Zong has got.
We thought of asking our readers about their feelings with both the launch campaigns. You can share your thoughts in below comments and participate in a poll below.
P.S. We are just evaluating the launch campaigns, service quality and product features are not supposed to be considered.