Telenor to Widen Business Analytics With Teradata

telenor_teradataTelenor Pakistan and Teradata has entered into an agreement, under which Teradata will offer Telenor Pakistan to extend its Business Analytics to new areas of its business, said a statement issued by the firm.

A Teradata customer since 2005, Telenor Pakistan has been in the forefront of using Data Warehouse and Analytics within Pakistan. Fifth to enter the market they are now the second-largest mobile operator in Pakistan.

Telenor Pakistan is also recognized as a leader within Telenor Group with regards to usage and maturity of Analytics. “The current project has been fuelled by a combination of consulting engagements initiated by Teradata and drive from Telenor Pakistan to use Data Warehouse and Analytics as strategic competitive differentiator” said MD Teradata Pakistan, Afghanistan & Bangladesh Mr Khuram Rahat.

The current engagement envisions evolving Telenor’s BI environment to cater for an increasingly complex operating environment whereby BI is capable of providing an enterprise wide 360’ view with agility. Additionally, Telenor is revamping its BI environment to facilitate their self-service drive, a first for Teradata through our Semantic Modeling Building Blocks (SMBB) service.

The Advanced Analytics roadmap jointly developed with Teradata will help the company better understand the market and unleash new opportunities for competitive advantage and growth. In particular, it will help the company maximize its return on investment by providing unique views of subscribers and revenues.