The demand and popularity of Mobile Internet in Pakistan isn’t a mystery anymore. Mobile phone users are now more inclined towards mobile internet for various needs ranging from remaining in touch with friends and family to communication needs of business individuals.
For a wider audience – due to limited amount of local content over internet – mobile phone users, especially the youth, use mobile internet merely for accessing social media websites, such as Facebook and Twitter. Keeping this segment in view mobile phone operators are now offering mobile internet packages to be used for specific social media websites only.
With such bundles, customers are allowed to browse social media websites without any data limit at a fixed daily rental, which is usually very nominal.
One such offer was first introduced by Ufone back in September 2012 with which it offered unlimited Twitter usage from Mobile Phones without any charge. Soon another bundle (called “Social Life” was introduced by Ufone where it offered its customers to enjoy unlimited browsing of Facebook and Twitter at a fixed daily charge of Rs. 4 (including taxes).
Previously Ufone had launched Facebook SMS Integration and Picture Upload feature in March 2010. Later it announced its Facebook Java application for mobile phones with 90 days of free usage 29th October, 2011 for its customers.
Similarly, Mobilink recently announced its Facebook Bundle, which allows unmetered facebook browsing against a daily charge of Rs. 5 per day.
Previously Mobilink had offered Facebook Zero or Facebook lite to its customers with which they were able to use lighter version of Facebook on their mobile phones for free. With this offer customers were offered with lighter and text-only version of Facebook. Viewing pictures or media file were charged with usual GPRS rates.
Mobile phone operators are consistently innovating new ways to offer their customers with cost-effective deals that make their lives easier and more connected. It seems that Ufone has lead the trend and now other operators are also getting into the play. It is likely that more operators will offer mobile internet deals for social media websites.