Dell and Intel Pakistan have jointly launched their latest experiential marketing centre in Karachi. The centre, called the Experience Center, is the second such location opened by the international computer giants in Pakistan. The first Experience Center opened in Lahore on 13th April 2012 to considerable acclaim as the first experiential computing centre in Pakistan.
Speaking on the occasion Country Manager Dell Pakistan, Shahzad Aslam Khan said, “Technology is now evolving at a much greater pace than at any moment in the past. Understanding this fast-evolving tech environment we at Dell are bringing our latest products under one roof for our customers to experience. Through the launch of this Experience Center we intend to offer the people of Karachi an unmatched buying experience.”
The store aims to be a one stop shop for offering exceptional customer service and a diverse range of value based solutions for home users, professionals, entrepreneurs and SMEs alike.
Sharing his thoughts at the occasion, Naveed Siraj, Country Manager, Intel Pakistan said, “Intel is very excited about this new venture that will bring compelling, natural and immersive experiences to life. This collaboration with Dell is a realization of our vision for helping customers, organizations, governments and ISVs in Pakistan to maximize the growing market opportunities and drive new projects forward. The store will give consumers the opportunity to experience latest technology first hand.”
With an in-store lounge, a designated hotspot and special promotions on available products, customers are able to experience Dell products and solutions first hand.