Nokia Too Disappointed with the Lack of Apps in Windows Phone

Nokia Windows Phone

With the hesitancy app developers are showing while porting their apps to Windows Phone and the subsequent position of the WP Marketplace, not only Microsoft but also its partners are a bit freaked out.

Nokia’s Vice President of App Development too has made clear that he and his company aren’t exactly pleased.

In an interview to International Business Times, Bryan Biniak made his views clear by saying that without apps a phone can’t be sold. He further said that “We are trying to evolve the cultural thinking [at Microsoft] to say ‘time is of the essence'”.

Further stressing on the issue, he said that it was important not only to have the apps on the platform, but also to make them run better than their counterparts on other platforms:

“To give you a reason to switch, I need to make sure the apps that you care about on your device are not only on our phones, but are better.

I also need to provide you unique experiences that you can’t get on your other devices.

We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that’s not there that’s a missed opportunity of a sale.”

So far, Microsoft hasn’t been that serious to the OS compared to other companies with their own respective operating systems especially Apple and Google, and last rolled out a major update more than a year ago. On that problem, the Nokia VP said that:

“Waiting until the end of your fiscal year when you need to close your targets, doesn’t do us any good when I have phones to sell today.”

Still, he believes that the app situation of Windows Phone will be much, much better by the end of the year:

“[By the end of 2013] people will be hard-pressed to say ‘[Windows Phone] doesn’t have this app”

Call it Nokia’s mistake or bad decision making, but Nokia is badly stuck by throwing all its eggs in Microsoft’s basket. This gets worse as Windows Phone OS isn’t ranked anywhere in Microsoft’s top 5 priorities. This leaves Nokia, the king of mobile phone makers for 14 years, see a decline in market share and resultantly the future prospects.

Credits to International Business Times for the story.

  • @Azeem Ullah Hassan bhai kya bta skte hen k Nokia ka Android pe na any ka reason kya hai?

    • It was already too late, and others had progressed too far. Also they argued that there would be nothing to distinguish them from other companies and that in the end, only one two company will emerge as the sole market leader.

      It’s even more late now so it would be better to stop criticizing it now and accept the reality…

      • Its still not too late. Nokia is still believed to be a reliable brand name as compared to other manufacturers who make phones out of cheap plastic like Samsung. Nokia’s phones have much better build quality and come with a funky and unique style. People have still much expectations from Nokia. Nokia can still emerge as market leader if they choose to manufacture Android ready phones.

        • Right, but development of a product built around Android, from scratch will take even more time and money, both of whom Nokia hasn’t got.

          • If Nokia will take interest to build Android phones then its not impossible for them to maintain their quality and image in this field as well. The problem is Nokia is still not interested towards this platform as Microsoft is providing them ready made Windows Phone OS and money which is enough for them.

            • No bro, it’s not Nokia, it is Microsoft which isn’t interested. Last year, they made a mammoth upgrade to WP. This year? No major updates, and as a result, the OS fell back, again. Microsoft is giving them $250M just to help them remain afloat and so that they won’t use Android. Nokia will only choose Android when it’s on its death bed…

  • nokia is not going for android because when nokia was a king of mobile phone, the only competition was between android and symbian, later ios came, and nokia unfortunatly went for windows phone, remember e, classic nd n series. it will be against the ego of nokia to join android.

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