Pakistan Telecommunication Company Limited (PTCL) has self imposed a target of attaining 2 million fixed and wireless broadband subscribers in Pakistan by end of year 2013, said a letter by Mr. Walid Irshad, CEO and President, PTCL, sent to company employees recently.
Company had achieved 1 million broadband customers in May 2012.
Mr. Irshaid was confident that company will be able to get 2 million broadband customers by year end. He emphasized that commercial and regional teams will have to play their role in achieving the target.
President and CEO of PTCL also revealed that minimum speed for DSL or fixed broadband users will be 4mbps by December 31st, 2013. He said that all 1Mbps and 2Mbps will be upgraded by the year end.
Company is, however, struggling with its end-to-end copper media that limits the capacity and quality of broadband connections. Company is aggressively working towards replacing the conventional copper lines with fiber-optic cables.
I clearly repeat, 4 Mbps shall be the minimal bandwidth offered to all PTCL customers beyond December 31, 2013.
Align your technical, commercial, and financial priorities today to guarantee that 4 Mbps becomes PTCL’s minimal standard of broadband access in Pakistan by end-2013.
Walid Irshaid, CEO and President of PTCL
Recently offered re-connect campaign by PTCL – that offers 50 percent discount on broadband and fixed line rent – is apparently the part of efforts towards achieving the said goal.
A similar campaign was offered last month for Evo and Evo Wingle users that offered 50% lifetime discount on monthly rentals for both the devices. PTCL said that it added 100,000 EVO customers through the promotion.
All 1Mbps and 2Mbps DSL customers will be upgraded to 4Mbps by December 31st, 2013
Mr. Walid Irshaid, in the same letter, hoped that company will try to get 3.5 to 4 million broadband by the end of 2014.
Broadband has become the main driving force for PTCL resulting into main revenue-generation source for the company for past two years.
It maybe recalled that PTCL recently signed with a consortium for building-up for another under-sea submarine cable to be completed by 2015. The new submarine cable system is likely to add company’s overall bandwidth capacity and redundancy. PTCL has currently three under-sea cables linking Pakistan with the outer world.