Is Local Music Streaming ‘Patari’ Pakistan’s Answer to Spotify?

Patari is the first proper legal online music streaming platform for Pakistani music. It is available on desktops, tablets and phones . It is a platform for Pakistani Artists to promote their music and make money.

Background

The CEO of Patari, Khalid Bajwa, said that their initial idea was to set up a site like Hulu. Unfortunately none of the TV channels were willing to share their content. In a chance meeting with Faisal Sherjan, they were encouraged to give music a shot and that’s what they did.

What Problem Is Patari Fixing?

  • There’s no local platform for artists to promote themselves
  • There’s no local music discovery service

The result is that a lot of people have forgotten about the music they grew up with and are unaware of the strides being made these days. Patari aims to change that. They’ve put the needs of the artists front and center and done their homework. Currently, they have signed deals with around 80 music labels.

Beta

Patari Moods

The website is currently in beta and is invite only at the moment. They launched their beta program a fortnight ago. The Patari team says that they have only invited about 500 people so far. It’s quite clear that demand has been higher than the supply.

Music

Patari has a huge collection which has been tagged and categorized. Their team has worked hard at curating the playlists. They are sorted according to genre, mood and decade. The playlists were quite extensive with loads of great tracks. I was also able to use the Music Discovery feature to create a playlist in less than a minute.

Patari Charts

You can find all sorts of genres such as: Bhangra, Drama OST, Pop, Rock, Sufi, etc. I counted 21 genres in that list.

Interface and User Experience

The interface is quite beautiful and well designed. Not only are the colors just right but the controls are quite easy to use. The navigation experience was a cakewalk as it is quite user friendly.

The web player worked without a hitch and streamed music in high quality. I accessed the site from my desktop as well as my mobile browser and tablet. It worked without a glitch. The best part was that most of the music I streamed was of high audio quality. Mobile apps are in the works, I’m told.

The user experience was quite good for a beta website. I was able to create playlists on the fly and favorite my songs with ease. The sad part is that I was unable to share my music. Since it is in beta, I am sure they will fix it before the site opens up for the public.

Monetization Strategy

Their monetization strategy is quite simple. Artists get 30 percent of the cut from the revenue. They will be sticking to an ad platform to generate revenues. It seems like a very generous deal as Spotify pays pennies each time a person streams a song.

Verdict

I was quite impressed by the site. The site shows a lot of promise and can be the next big thing if they apply themselves. Glitches are always part and parcel of a beta test. Once the site opens for the public, I’m sure Patari will get a vote of confidence.  You can get an invite from Patari’s Twitter or Facebook page.


    • Pakistanis have to start accepting such startups and products in order to go to the next level. I’m sure they’ll handle things, if 80 band/labels have signed up with them for content-distribution, then they would be coming forward with some arrangements for sure!

    • *gracias*. We have licensed content from over 80 labels and artists get a share of the revenue :) PS: Co-Founder here :)

    • Hi Tahir. Yaar app tu naraz hi hogaye. We are currently in an invite only beta and as much as we wish we could invite everyone, we can’t since we have to fix bugs and make sure the servers dont crash. If you have registered , allah kasmay you’ll be getting your invite soon. #PlissDontHateUs

    • Hi.Co-Founder here. We are a very small Startup. Funded this with our own sweat,blood and pocket. It went viral quicker than we ever thought it would. The Apps are coming next week :) Chalega :D ?

  • Aik hadees ka mafhoom hai “Aik waqt aisa aya ga jaab log Halal aur Haram rizq mai tafreeq nahi kar sakain gy”, this startup will soon make you pretty rich but think about what you have done, because of your product thousands of people will listen to music aur saab ka Gunah tumhara nama amal mai jaya ga :(. Turn around burn the site do something else.

    • Well said. Keep up the great work. I don’t yet have access to your site but was my brother-in-law showed it to me a few days ago. Loved it.
      As blogger, I would also like to feature your product on my site. Will get in touch via Facebook :)

      • Hey hey hey, we must right this great wrong at once. Please inbox your email on our fb page facebook.com/patarimusic and we’ll send you the invite and coordinate over the featuring too. Cant wait. #CanHazzFamez <3

  • I was a little skeptical at first, but this was buttery smooth. Real great artwork and like Apple people say.. it just works! I would not even mind a subscription model to support this :) Keep up the good work Khalid!

    Cheers,
    Nabeel


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