After being announced last month, Project AMP or Accelerated Mobile Pages finally has a launch timeframe now. It is Google’s reply to Facebook’s Instant Articles. The service will be hitting on the phones of the ordinary Joes in early 2016.
Google Accelerated Mobile Pages – How Does It Work?
The initiative makes use of a new HTML format which leads to a much quicker screen loading with content including both images and videos. Ads are also supported.
Facebook’s Instant Articles and the Apple News app (along with Safari) already have such capability, but given Google’s plans, this feature will roll out for worldwide usage in early 2016.
The results of this technology can be almost immediately felt, even though for now, Google’s partners for Project AMP are limited to a few notable companies such as the BBC, New York Times, AOL, Newsweek and Outbrain. The precise figures behind the magic involved aren’t known yet.
What’s the Current Status of Google Accelerated Mobile Pages?
Google will begin sending traffic to your AMP pages in Google Search early next year, and we plan to share more concrete specifics on timing very soon. In the meantime, the AMP Project invites everyone to take part in the conversation on GitHub, and encourages you to begin experimenting with building AMP pages as soon as possible.
The main reason behind the huge interest in such technologies is simple: the rapid rise of ad-block services that make page-loading easier. With Project AMP, users won’t have that much of a reason (perhaps security, maybe?) to install an ad-blocker.
The service will be available to anyone with Google Search, which means almost anyone will be able to use it as early as next year. The Edward Snowden plugin will probably make a lot of people retain their ad-blockers for a little while longer however, given people’s attitudes towards security online.