Ufone’s response to Mobilink’s Nargis Fakhri ad won the internet yesterday. It remained in top trends on Twitter for over 9 hours, while millions of Pakistanis — including celebrities — tweeted, retweeted and discussed the classic humor originating from Ufone’s marketing desks.
Majority of Pakistanis liked the idea of witty message that Ufone delivered through a pose while copying Mobilink’s ad that was published just last week.
While building on top of last week’s Nargis Fakhri debate, Ufone was very clear in what it was doing: capitalize the opportunity. And it did well with overly simple execution by putting up an ad on first day after extended weekend.
Ad was soon picked by news websites, blogs, portals, forums and all sorts of online websites — thanks to quick and effective PR push — and rest is a history.
Interestingly, as you might not had noticed, Ufone’s ad did not mock Nargis Fakhri only but it irked Telenor as well. Just in case if you missed Telenor’s TVC for their smart 3G phones — the one with repeated use of “Excuse Me” — you can go ahead and watch it here. Yes the word “excuse me” was directed towards Telenor.
فیصل قریشی نے نرگس فخری کی تصویر گھور گھور کر دیکھنے والوں کا مذاق اڑایا ہے
#Ufone
— Izhar ulhaq Ikhwani (@IzharIkhwani) December 28, 2015
trying to be @Nargisfakhri @Ufone pic.twitter.com/PnT9F73LSB
— AnwarAli Official (@AnwarAliREAL) December 28, 2015
Anwar Ali : 10
Ufone: 1
Mobilink (Nargis Fakhri) : 0
#ShotsFired pic.twitter.com/xJUuXsPA4Z
— Sheikh Usman (@SheikhMdUsman) December 29, 2015
Halal vs Haram
#ufone #Mobilink pic.twitter.com/4nZPQcw5WU
— Ehsan Mir (@EhsaanMeer) December 29, 2015
یوفون والوں ایسا کر کے دکھاؤ تو مان لوں گا #Ufone pic.twitter.com/p0JuURehBX
— Fazal | فضل (@Ifazal_khan) December 28, 2015
Mobilink: Nargis Fakhri
Ufone: Faisal Qureshi
Telenor: Frida Børli Solaker?
Zong: Almas Bobby?
#Pakistan #MobileWars
— Kashif Aziz (@kashaziz) December 28, 2015
#Mobilink ad targeted the whole country while the #Ufone ad obviously targets only Northern Area. #discrimination pic.twitter.com/xHLPPzY67T
— Shaukat Niazi (@shaukatnazi19) December 28, 2015
انور علی اور "شفو" کی حالت دیکھ کہ تو لگتا ہے کہ نرگس فخری جیسی نازک ناری پورے پاکستان کو الٹا لٹا سکتی ہے
#Ufone
— ^______^_______^ (@obaid1415) December 28, 2015
#Ufone
mean while in London pic.twitter.com/KNM0Y6vT32
— Baby Elephant (@FalaniDhimkani) December 28, 2015
#NargisFakhri #Ufone #JustPakistaniThings pic.twitter.com/8cJUO3u0vZ
— Ifrah Ansari (@ifrah_ansari) December 28, 2015
Fysal fakhri :-P @javerias new mobilink add by ufone #justjok #achhasorry pic.twitter.com/87gXwbIrHj
— Imran ashraf (@imran9430309) December 28, 2015
#TrustMe ufone did this ad way better than narghis fakhri ? pic.twitter.com/tOr0HBrCv9
— Ali rajper (@alirajpar11) December 29, 2015
#Ufone tum hi to ho…………….. pic.twitter.com/Bj35oL2hrM
— Saim Awaiz (@saim_awaiz) December 28, 2015
آج اخبارات نے اپنے فرنٹ پر بیک کا اشتہار چھاپ دیا
#Ufone
— Mubashir Ali Zaidi (@MubashirZaidi) December 28, 2015
This is much better lol #Ufone pic.twitter.com/ObgKO5oFOH
— samrah agha (@Heeer143) December 28, 2015
Dear Ufone Beat this one :p pic.twitter.com/UOd1A6HJjd
— Usman (@iUsmanAliii) December 28, 2015
The ones who declared Fawad Khan as the best actor, weren't aware of Faisal Qureshi's existence :')
Bashar momin?
— Maham Badar (@maham_badar) December 20, 2015
'Fast Bowling Introduced, but Ufone dances down the pitch and smashes Mobilink over mid wicket for a huge six.' pic.twitter.com/sjKx70O2Gt
— Sir Javed Miandad (@SirJavedMiandad) December 28, 2015
گزشتہ ہفتے نرگس فخری کے"موبی لنک" اور کل فیصل قریشی کے"یوفون" کے اشتہار سے ثابت ہوتا ہے کہ موبائل کا زیادہ تر استعمال لیٹ کر ہی کیا جاتا ہے-
— Umer Sharif (@umersharef) December 29, 2015
ایک موبائل کمپنی موبی لنک پر فحاشی کا الزام لگا، تو دوسری کمپنی یوفون پر نفسیاتی تشدد کا الزام لگانا چاہیے-
— Moen Akhtar (Late) (@AkhtarMoen) December 28, 2015
last one sums it all :D
Moeen Akhtar and Umer Sharif, Legends Indeed
Neither of those are official accounts.
Both accounts are being rum by Umer Sharif
Altaf bhai wali pic baree alla banae hai yar lololololz :D