Here’s How You Can Change Your Facebook Ad Preferences

Facebook recently announced that it will start showing ads regardless of whether you have an ad-blocker or not. Just day  or two later, Ad-Blocker Plus updated their plug-in to block the new ads by Facebook. However, most of the users don’t have Ad-Block so ads can get frustrating, especially when they are irrelevant to you.

A lot of information related to you is shared on Facebook and it is in turn used by Facebook to show you ads that it thinks are relevant to you. But does Facebook really know you? Do you think Facebook has all the right information regarding you to display relevant ads? Now you can find out.

Personalize Ad Preferences

To view or change your ad preferences, follow the following steps:

  1. Open Settings from the drop-down menu.
  2. Click on Ads from the list of different settings on the right.
  3. Select the last option which says “Ads based on my preferences”.
  4. Click on “Visit Ad Preferences”.


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Facebook will now show you your preferences, based on the information they have collected over time. Surprisingly, mine were mostly relevant. You also get the option to remove the preferences just in case you don’t want to see the ads related to them. But the list wasn’t perfect though. For example there were preferences for Justin Bieber and One Direction. I never listen or search for these people (I swear I don’t), but yet they were there. But it was no biggie, I just removed them easily.

Other than that Facebook also shows you the the list of advertisers who have your contact info which can be used for targeting ads. In my case it was Instagram.

Its good to see the social network is giving some level of control to its users over what type of ads they get. Clearly, it is not possible that all off Facebook’s 1.7 billion users will update their ad preferences but the option is still there if you want to change what you want to see.


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