Recently, rumors started circulating on the internet that Starbucks was poised to make an entry in Pakistan.
Now Dawn is reporting that the reports are false. The paper got in touch with Starbucks’ press management and and found out that the coffee juggernaut has no plans to launch in Pakistan.
The official communication on the matter is as follows:
We should mention that this isn’t the first time such rumors have surfaced but their fate is a familiar one. The latest development should be a welcome one for local coffee shops though, as Pakistanis are notoriously hip and brand conscious when it comes to international chains like Starbucks,
However, one has to wonder at the hesitation of the company to enter the Pakistani market. Coffee shops are big business in Pakistan and they have increasingly started serving as hangout spots whether it’s among university students or working professionals. Their prevalence in urban centers and every major market proves they are a viable and lucrative business.
What might be a stumbling block for Starbucks in Pakistan is the precedent that was set against the company when it lost a copyright case against the parody coffee shop Sattar Buksh. The fear of more replicas and entering a crowded market could be reasons why Starbucks is hesitant to enter Pakistan.