After the success of its first Pakistani TVC in January 2017 featuring Mehwish Hayat, UC Browser has caught on the PSL fever and has signed up Shahid Afridi as its brand ambassador for the second season of the Pakistani league.
Pakistan has been going through some tough times and the struggle has been real. UC Browser’s campaign shows the resilience of the nation and their undying passion for the sport that has no boundaries no matter what the circumstances.
“Sirf hum hi hain jinka jazba kissi rukawat ki wajah se kum nahi balkeh barhta chala jaata hai”
The love for the sport, however, strongly resonates in UC Browser’s new campaign which also commemorates the 20 exceptional years of Shahid Afridi within the field of cricket.
The campaign video plays all the right strings as it shows the undying love and passion of Pakistani’s for cricket irrespective of how tough circumstances get. Pakistan has been going through trying times surrounding the unstable conditions that have acted as a hindrance in hosting the biggest cricket league within the country.
Pakistanis have yet again shown resilience in these tumultuous times and it seems their patience will not be going to waste after all as the games are now as scheduled going to take place in Lahore, Pakistan. The stage is set, as preparations for the PSL final are in full swing.
At a time like this, Afridi’s video is expected to come as a warm surprise for his fans as they’ll hear him talk about his love for the game and by partnering with UC Browser the fans get to be a part of the excitement as he announces a lucky draw that offers iPhone 7 giveaways and signed merchandise by the star himself.
Kenny Ye, GM, Overseas Business, Alibaba Mobile Business Group, said:
Shahid Afridi is loved by millions of cricket fans because of his skills and speed in the cricket field. With the signature cloud technology, UC Browser is the fastest mobile browser as for the downloading and browsing speed, which is similar to the “Boom Boom” factor that Afridi’s skills have known to showcase.
With the cooperation of Shahid Afridi and the effort of the product team, we hope to enhance the browsing experience during cricket season with the in-app widget of UC Browser, UC Cricket, which provides millions of Pakistani cricket fans with complete and up-to-date information including live scores, news, photos, videos, live tweets, commentaries, etc.
UC browser aims to offer its customers seamless browsing, swift downloading, quick and easy navigation to the most popular local news, videos, music, etc. And by bringing Shahid Afridi on board their chances of expanding their user base seem to look very promising.