Saadia Bukhari Joins Bank Alfalah As Marketing Head

Bank Alfalah continued to witness transitions throughout its higher heirarchy as a new resource, Saadia Bukhari, has joined Bank Alfalah as the Head of Marketing recently in the place of Aly Mustansir.

Saadia Bukhari is based in Lahore and bids adieu to Packages Mall, where she did her last assignment as a marketing head.

Saadia has over 25 years of extensive management and consulting experience in the USA and Pakistan, with a focus on Customer Relationship Management. She has led corporate initiatives and consulting engagements in the areas of Business Intelligence, Customer Research, Marketing Strategy and Retail Marketing. Her industry exposure covers Retail, Financial Services, Telcos, FMCG, and Public Sector Agencies.

ALSO READ

Telenor’s Yahya Khan Moves to Bank Alfalah

Prior to joining Bank Alfalah, she has worked with different professional services firms including Coopers & Lybrand, PricewaterhouseCoopers, and IBM Business Consulting. Saadia did her MBA from LUMS and holds several professional certifications in process engineering, statistical analysis, and creative arts.

She will be the fourth female key position holder at Bank Alfalah who is part of the core management of the bank.

The other three include Mahreen Ahmed who is Head of Retail and was a senior female banker at Bank Alfalah, Anjum Hai holds an office of Chief Financial Offer and Hafsa Abbasy heads an office of Human Resource and Learning at Bank Alfalah.

Saadia will be the 16th member of the bank’s core management team. Recently, Yahya Khan also joined Bank Alfalah as Chief Digital and Branchless Banking Officer.

Transition of Leadership at Bank Alfalah

Bank Alfalah has been in the process of transition of leadership for nearly a year now, ever since the founder, Sheikh Nahyan Bin Mubarak Al Nahyan, took over the control of the bank as the Chairman replacing his younger brother Sheikh Hamdan Bin Mubarak Al Nahyan.

The bank’s CEO was changed four months later as Nouman Ansari, ex-CEO Faysal Bank, became the President and CEO in place of renowned banker Atif Bajwa.

The transition at the top level has trickled down to key management positions as well. The bank’s six key executives of the core management were asked to leave the bank or they parted ways with the bank some four months ago. These officials were considered to have a major role in leading the bank towards growth and success.

The bank’s CEO and his team members hunted and hired replacements for these key positions. There were many bankers who also quit or joined the bank at branch-level.

During the past one year, the bank has gone through a complete transition period. Now, it will be interesting to see how this new team will exhibit its performance in terms of profit growth and bank’s business operations.

About Saadia Bukhari

Saadia has over 25 years of extensive management and consulting experience in USA and Pakistan with a focus on Customer Relationship Management. She has led corporate initiatives and consulting engagements in the areas of Business Intelligence, Customer Research, Marketing Strategy, Brand Communications, Retail Marketing, Sales Channel Integration.

Her industry exposure covers Retail, Financial Services, Telcos, FMCG, and Public Sector Agencies. Prior to joining Bank Alfalah, she has worked with different professional services firms including Coopers & Lybrand, PricewaterhouseCoopers, and IBM Business Consulting. She was lastly associated with Packages Mall Lahore as Head of Marketing.


Ltd feature videos

Watch more at LTD

close
>