Al-Haj to Bring Proton’s Electric & Eco Cars to Pakistan

Pakistan’s local automotive maker, Al-haj Automotive Private Limited, has signed a deal with Malaysian automaker Proton Holdings whereby it can now assemble and distribute Proton’s electric and eco-friendly cars in Pakistan.

The agreement signing ceremony took place in Kuala Lumpur and the deal is expected to bring in an investment of $200-300 million. The upgraded partnership between Proton and Zhejiang Geely Holding Group, which owns Swedens Volvo Cars – an agreement giving Geely 49.9% stake in the Malaysian automaker – means that Proton can launch its cars in Southeast Asia where Japanese cars have dominated the industry for a long time.


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This will be the first time electric cars will enter the Pakistani market which bodes well for the country in terms of the competition in the auto market as well as from the eco-friendliness point of view.

Proton’s decision to enter the Pakistani market comes following the country’s recent auto policy which encourages new entrants in a bid to reduce reliance on the Japanese automakers like Suzuki, Toyota and Honda.

Al-haj has already acquired land to set up its assembly plant in Port Qasim, Sindh. The high-spec vehicles would be introduced under different categories including hatchbacks, multi-purpose cars, crossovers/sports utility cars, and sedans (both entry and mid-level) and as per the experts, the vehicles would be available at extremely affordable rates.

Both Geely Holding Group and Proton have major shares in their respective countries China and Malaysia, and the partnership allows the two groups to expand their operations and break the Japanese dominance in Southeast Asia which led to the agreement with Pakistan’s Alhaj group.

One of Proton’s most popular cars is Iriz which starts at around Rs. 1.1 million in Malaysia. It is expected that an Iriz EV variant will be launched in Pakistan when the company begins its operations in the country.

The new entrants, especially Proton and the French Renault, would pose a huge threat to Japanese brands and the competition would bode well for the consumers who didn’t have many options before.

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Via The News

Feature Writer


    • The world is shifting towards EVs. Some western countries have even announced a ban on the sale of pure ICE cars after the next couple of decades. The UK for example.

      But yes it does seem premature for the Pakistani market. Pakistanis follow decades later and never lead.

      • Right Now, Pakistan are totally not in position to make an electric car due to heavy shortfall of electricity and no proper road management including traffic issues.

      • I guess its good decision to introduce EVs… When govt introduced 3g/4g in 2014, a lot of columnists wrote the same black words….

  • Geely Holdings Group which now owns Volvo is investing in technology for domestic and regional markets for the EV’s is wonderful. As far as the space to drive the car, its said only flying vehicles can fly. There is no space to drive the car, which will be depleted shortly on the road to drive. There should be quota and reason to buy and drive a car. Serious issues about Road Safety, Accidents, Pedestrian rights, injured drivers, and the phase of Fully Automated Cars which will land shortly by one large App. based car app. based transport.


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