{"id":17641,"date":"2021-12-02T18:30:50","date_gmt":"2021-12-02T13:30:50","guid":{"rendered":"https:\/\/propakistani.pk\/foodnama\/?p=17641"},"modified":"2021-12-29T15:38:48","modified_gmt":"2021-12-29T10:38:48","slug":"optp-is-being-roasted-for-being-a-copycat-of-mcdonalds","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/foodnama\/optp-is-being-roasted-for-being-a-copycat-of-mcdonalds\/","title":{"rendered":"OPTP is Being Roasted for Being a Copycat of McDonald\u2019s"},"content":{"rendered":"<p>Marketing is all about seeking the public\u2019s attention in order to gain popularity and to strengthen the customer-company relationship. In the competitive world of marketing, the ad campaign needs to be innovative so that it instantly catches the customer\u2019s attention.<\/p>\n<p>Fast-food chain OPTP recently came up with the idea of sending an innocent yet not so innocent text message to thousands of people in Pakistan that says \u201cBUHAT TYT\u201d.<\/p>\n<p>However, this idea is not new and there are chances that the said OPTP message takes its \u201cinspiration\u201d from the McDonald\u2019s viral ad campaign. Back in August of this year, McDonald\u2019s sent a similar text message to many people across the country saying \u201cPodina Lay Aun??\u201d<br \/>\n<img decoding=\"async\" class=\"wp-image-17644 size-full aligncenter\" src=\"https:\/\/propakistani.pk\/foodnama\/wp-content\/uploads\/2021\/12\/McDonalds-Podina-e1638451653240.jpg\" alt=\"mcdonalds\" width=\"500\" height=\"281\" \/><\/p>\n<p>The idea was certainly fresh back then that caused turmoil on Twitter. Even now, people have funny things to say about the \u201cBUHAT TYT\u201d message by OPTP.<\/p>\n<p>Netizens are pointing their fingers at OPTP for clearly copying McDonald\u2019s marketing technique.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Great new marketing strategy by <a href=\"https:\/\/twitter.com\/OPTP_fries?ref_src=twsrc%5Etfw\">@OPTP_fries<\/a>!<\/p>\n<p>Oh-no wait.. <a href=\"https:\/\/twitter.com\/McDonalds?ref_src=twsrc%5Etfw\">@McDonalds<\/a> did it first\ud83e\udd14 <a href=\"https:\/\/t.co\/7vFQntdgAY\">pic.twitter.com\/7vFQntdgAY<\/a><\/p>\n<p>&mdash; Ali (@alisaqib_06) <a href=\"https:\/\/twitter.com\/alisaqib_06\/status\/1466369043963817988?ref_src=twsrc%5Etfw\">December 2, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>https:\/\/twitter.com\/zainabsarmad\/status\/1466348241817989122?s=20<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Why is optp typing like that <a href=\"https:\/\/t.co\/aPQxWglNB4\">pic.twitter.com\/aPQxWglNB4<\/a><\/p>\n<p>&mdash; smokeyhouse (@surajdukhii) <a href=\"https:\/\/twitter.com\/surajdukhii\/status\/1466342416739356672?ref_src=twsrc%5Etfw\">December 2, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>While many people are not taking this message lightly and are calling out this message as inappropriate!<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/OPTP_fries?ref_src=twsrc%5Etfw\">@OPTP_fries<\/a> You okay? <a href=\"https:\/\/t.co\/iQbI220crK\">pic.twitter.com\/iQbI220crK<\/a><\/p>\n<p>&mdash; Kashmala \ud83c\uddf5\ud83c\uddf8 (@purplehazechai) <a href=\"https:\/\/twitter.com\/purplehazechai\/status\/1466386364690153479?ref_src=twsrc%5Etfw\">December 2, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"hi\" dir=\"ltr\">Haan g <a href=\"https:\/\/twitter.com\/hashtag\/OPTP?src=hash&amp;ref_src=twsrc%5Etfw\">#OPTP<\/a> <br \/>Kya scene hai?<\/p>\n<p>Ganday message bhejtay ho \ud83d\ude44<a href=\"https:\/\/twitter.com\/hashtag\/BuhatTyt?src=hash&amp;ref_src=twsrc%5Etfw\">#BuhatTyt<\/a><\/p>\n<p>&mdash; Danish Manzoor (@danishmmalik) <a href=\"https:\/\/twitter.com\/danishmmalik\/status\/1466343403038334978?ref_src=twsrc%5Etfw\">December 2, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Many people are calling it advertisement plagiarism and that OPTP can certainly come up with something better than this.<\/p>\n<p>Although this is a marketing campaign, nevertheless the text message is sort of weird and makes some people quite uncomfortable. Also, OPTP needs to come up with something new and stop copying others, as in this case, McDonald\u2019s.<\/p>\n<p>However, we are yet to know what is cooking behind this message as the official account has not uploaded any advertisement behind the message.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is all about seeking the public\u2019s attention in order to gain popularity and to strengthen the customer-company relationship. In [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/propakistani.pk\/foodnama\/optp-is-being-roasted-for-being-a-copycat-of-mcdonalds\/\">Read More&#8230;<span class=\"screen-reader-text\"> from OPTP is Being Roasted for Being a Copycat of McDonald\u2019s<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":17643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[384],"tags":[244,206,243,205,245],"class_list":["post-17641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-news","tag-fries","tag-islamabad","tag-optp","tag-pakistan","tag-twitter"],"img_urls":{"thumbnail":["https:\/\/propakistani.pk\/foodnama\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-02-at-6.25.17-PM-150x150.jpeg",150,150,true],"medium":["https:\/\/propakistani.pk\/foodnama\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-02-at-6.25.17-PM-300x300.jpeg",300,300,true],"large":["https:\/\/propakistani.pk\/foodnama\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-02-at-6.25.17-PM-1024x1024.jpeg",640,640,true],"full":["https:\/\/propakistani.pk\/foodnama\/wp-content\/uploads\/2021\/12\/WhatsApp-Image-2021-12-02-at-6.25.17-PM.jpeg",1080,1080,false]},"author_name":"Team Foodnama","categories_name":["Food News"],"title_text":"OPTP is Being Roasted for Being a Copycat of McDonald\u2019s","related_stories":"https:\/\/propakistani.pk\/foodnama\/wp-json\/wp\/v2\/posts?filter&per_page=4&categories=384&exclude=17641","_links":{"self":[{"href":"https:\/\/propakistani.pk\/foodnama\/wp-json\/wp\/v2\/posts\/17641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/propakistani.pk\/foodnama\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propakistani.pk\/foodnama\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/foodnama\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/foodnama\/wp-json\/wp\/v2\/comments?post=17641"}],"version-history":[{"count":0,"href":"https:\/\/propakistani.pk\/foodnama\/wp-json\/wp\/v2\/posts\/17641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/propakistani.pk\/foodnama\/wp-json\/wp\/v2\/media\/17643"}],"wp:attachment":[{"href":"https:\/\/propakistani.pk\/foodnama\/wp-json\/wp\/v2\/media?parent=17641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propakistani.pk\/foodnama\/wp-json\/wp\/v2\/categories?post=17641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propakistani.pk\/foodnama\/wp-json\/wp\/v2\/tags?post=17641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}