{"id":2601,"date":"2020-06-22T13:21:13","date_gmt":"2020-06-22T13:21:13","guid":{"rendered":"https:\/\/propakistani.pk\/how-to\/?p=2601"},"modified":"2020-06-22T13:21:13","modified_gmt":"2020-06-22T13:21:13","slug":"how-to-advertise-your-business-if-you-dont-have-any-money","status":"publish","type":"post","link":"https:\/\/propakistani.pk\/how-to\/how-to-advertise-your-business-if-you-dont-have-any-money\/","title":{"rendered":"How To Advertise Your Business If You Don&#8217;t Have Any Money"},"content":{"rendered":"<p>If you want your business to grow, then you\u2019d better set aside both time and money for advertising. That\u2019s not an issue when you\u2019re an enterprise level business that has the resources to spend on marketing. This article is all about <strong>how to advertise your business if you don\u2019t have any money<\/strong>. Let\u2019s figure out how to grow our business, and not just the inbox.<\/p>\n<p>Also Read: <a href=\"https:\/\/propakistani.pk\/how-to\/how-to-send-money-from-jazzcash-to-bank-account\/\" target=\"_blank\" rel=\"noopener noreferrer\">Send Money From JazzCash To Bank Account<\/a><\/p>\n<p><img decoding=\"async\" data-expand=\"600\" class=\"lazyload size-full wp-image-2602 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1200 800'%2F%3E\" data-src=\"https:\/\/propakistani.pk\/how-to\/wp-content\/uploads\/2020\/06\/1-4.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\n<p>The old adage \u201cyou have to spend money to make money\u201d doesn\u2019t always apply to marketing. If you have a product that people want, you don\u2019t need a $100,000 marketing budget to acquire customers.<\/p>\n<p>There are ways to acquire them without spending a penny.<\/p>\n<p>Enterprise level businesses may even have an entire advertising department. They might also have the leverage to spend millions on a third-party to launch a campaign.<br \/>\nBut what if you have a tight budget and limited time to devote to marketing your start-up? Does that mean you just need to wait until you have more money flowing into your business? Of course not!<\/p>\n<p>Instead, <a href=\"https:\/\/www.calendar.com\/blog\/marketing-tactics-for-small-budgets\/\" target=\"_blank\" rel=\"noopener noreferrer\">market your business without breaking the bank<\/a> by following these low-budget ideas.<\/p>\n<p>&nbsp;<\/p>\n<h2>Pitch Perfection | Advertise Your Business If You Don\u2019t Have Any Money<\/h2>\n<p>Whether you\u2019re at a family BBQ, a friend\u2019s wedding, traveling\u00a0or watching you kid\u2019s cricket game, you need to always be marketing your business. The most effective way to do this is by having a compelling <a href=\"https:\/\/www.thebalancecareers.com\/elevator-speech-examples-and-writing-tips-2061976\" target=\"_blank\" rel=\"noopener noreferrer\">elevator pitch<\/a>.<\/p>\n<p><img decoding=\"async\" data-expand=\"600\" class=\"lazyload size-full wp-image-2603 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1600 686'%2F%3E\" data-src=\"https:\/\/propakistani.pk\/how-to\/wp-content\/uploads\/2020\/06\/2-3.png\" alt=\"\" width=\"1600\" height=\"686\" \/><\/p>\n<p>That\u2019s no easy task considering that most people have a short attention span.<\/p>\n<p>\u201cYou have 90 seconds, if you\u2019re lucky,\u201d <a href=\"https:\/\/www.forbes.com\/sites\/ryanrobinson\/2017\/09\/05\/elevator-pitch-tips-making-impression\/#2917e3b57234\" target=\"_blank\" rel=\"noopener noreferrer\">says<\/a> Robert Herjavec, serial entrepreneur and <a href=\"https:\/\/www.entrepreneur.com\/topic\/abc-sharktank\" target=\"_blank\" rel=\"noopener noreferrer\">Shark Tank<\/a> investor.<\/p>\n<p>\u201cIf you can\u2019t make your point persuasively in that time, you\u2019ve lost the chance for impact. Facts and figures are important, but it\u2019s not the only criteria &#8212; you must present in a manner that generates expertise and confidence.\u201d<\/p>\n<p><img decoding=\"async\" data-expand=\"600\" class=\"lazyload alignnone size-full wp-image-2604\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1654 714'%2F%3E\" data-src=\"https:\/\/propakistani.pk\/how-to\/wp-content\/uploads\/2020\/06\/3-3.png\" alt=\"\" width=\"1654\" height=\"714\" \/><\/p>\n<p>So, how can you perfect your elevator pitch? Start by:<\/p>\n<ul>\n<li>Knowing what motivates your audience.<\/li>\n<li>Incorporating social proof.<\/li>\n<li>Telling a story that shows your expertise and how you\u2019re qualified to solve your audience\u2019s problem.<\/li>\n<li>Anticipating key questions from your audience, such as \u201cWhat\u2019s your competitive advantage?\u201d<\/li>\n<\/ul>\n<p>More On Shark Tank: <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwj9s8XXvOrpAhWKoBQKHXhDC5AQFjAAegQIBRAB&amp;url=https%3A%2F%2Fabc.com%2Fshows%2Fshark-tank&amp;usg=AOvVaw1G5go0_-O__pf6M7duFQ0F\" target=\"_blank\" rel=\"noopener noreferrer\">Watch Contestants Pitch Ideas For Investment<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Community Outreach | Get Involved<\/h2>\n<p>Often times when you think of marketing you think of a large-scale national campaign. But sometimes you should think smaller and see what\u2019s going on within your community.<\/p>\n<p><img decoding=\"async\" data-expand=\"600\" class=\"lazyload size-full wp-image-2605 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1920 1080'%2F%3E\" data-src=\"https:\/\/propakistani.pk\/how-to\/wp-content\/uploads\/2020\/06\/4-6.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p>Ask yourself, or ask around:<\/p>\n<ul>\n<li>Can you sponsor a 5K charity walk or little league?<\/li>\n<li>Is there a charity or non-profit where you could volunteer?<\/li>\n<li>Could you organize a block party with other local businesses?<\/li>\n<li>Can you print out bookmarks and leave them at your local grocery stores?<\/li>\n<\/ul>\n<p>You just have to be well informed.<\/p>\n<p>&nbsp;<\/p>\n<h2>Referrals | How To Advertise Your Business If You Don&#8217;t Have Any Money<\/h2>\n<p>Referrals are the most effective, and cost-effective way to generate new businesses. The problem is that entrepreneurs often feel awkward when asking for referrals. Even worse, they don\u2019t want to seem desperate.<\/p>\n<p><img decoding=\"async\" data-expand=\"600\" class=\"lazyload size-full wp-image-2606 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 700 400'%2F%3E\" data-src=\"https:\/\/propakistani.pk\/how-to\/wp-content\/uploads\/2020\/06\/5-2.jpg\" alt=\"\" width=\"700\" height=\"400\" \/><\/p>\n<p>Thankfully, there are plenty of ways to ask for a referral without having to feel awkward or desperate. Here are just a couple of ideas to get you started:<\/p>\n<ul>\n<li>Just be direct and ask for referrals through an email, online, in-person or at the bottom of your invoices.<\/li>\n<li>Focus on asking your best client or customers, instead of all of them.<\/li>\n<li>Offer incentives \u201clike a gift card, percentage off of future work, a small gift or charitable donation in their name.\u201d<\/li>\n<li>Make it easy for them to refer others, like an email script or recommend function on your site.<\/li>\n<li>Give referrals.<\/li>\n<li>Ask your customers to like your Facebook page.<\/li>\n<li>Join a referral or professional networking group.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Networking | Face-To-Face Interactions<\/h2>\n<p>Networking is key. After all, it\u2019s one of the fastest, easiest and most effective ways to build meaningful relationships that can help grow your business.<\/p>\n<p><img decoding=\"async\" data-expand=\"600\" class=\"lazyload size-full wp-image-2607 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1024 840'%2F%3E\" data-src=\"https:\/\/propakistani.pk\/how-to\/wp-content\/uploads\/2020\/06\/6-1.png\" alt=\"\" width=\"1024\" height=\"840\" \/><\/p>\n<p>If you haven\u2019t already, then you need to join face-to-face networking groups in your community like your Chamber of Commerce in Islamabad.<\/p>\n<p>You can also use apps or forums like these:<\/p>\n<p><img decoding=\"async\" data-expand=\"600\" class=\"lazyload size-full wp-image-2608 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 631 501'%2F%3E\" data-src=\"https:\/\/propakistani.pk\/how-to\/wp-content\/uploads\/2020\/06\/7-2.png\" alt=\"\" width=\"631\" height=\"501\" \/><\/p>\n<p>You should also become a member of business organizations like <a href=\"https:\/\/www.bni.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business Networking International<\/a>, the <a href=\"https:\/\/yec.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Young Entrepreneur&#8217;s Council<\/a>, the <a href=\"https:\/\/www.eonetwork.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Entrepreneur\u2019s Organization<\/a>, or <a href=\"https:\/\/www.score.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">SCORE<\/a>. Also search for industry specific organizations that you can join. There are hundreds but the ones above are the best we\u2019ve personally heard people exalt.<\/p>\n<h2>Trade Fairs | Local Business Mixers<\/h2>\n<p>In Pakistan, private-owned organizations frequently hold local business mixers. This is true for almost all businesses, since the country\u2019s entrepreneurial ecosystem is usually housed in co-working spaces.<\/p>\n<p>Now that you\u2019ve perfected your pitch, go ahead and add these events to your calendar.<\/p>\n<p>Also don\u2019t rule out attending any industry trade shows. This interesting site put together some helpful tips for <a href=\"https:\/\/www.thebalancesmb.com\/how-to-create-an-effective-trade-show-display-2948679\" target=\"_blank\" rel=\"noopener noreferrer\">creating an effective trade show display<\/a>. Give it a read!<\/p>\n<h3>Apply For Business Awards<\/h3>\n<p>It\u2019s common for industries and organizations to have business awards. We urge you to apply for such occasions, because a little business networking at such places can run a mile for you.<\/p>\n<figure id=\"attachment_2609\" aria-describedby=\"caption-attachment-2609\" class=\"wp-caption aligncenter\"><img decoding=\"async\" data-expand=\"600\" class=\"lazyload size-full wp-image-2609\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1000 666'%2F%3E\" data-src=\"https:\/\/propakistani.pk\/how-to\/wp-content\/uploads\/2020\/06\/8-1.jpg\" alt=\"\" width=\"1000\" height=\"666\" \/><figcaption id=\"caption-attachment-2609\" class=\"wp-caption-text\">Trophy Winning Award Sport Success Achievement Cup<\/figcaption><\/figure>\n<p>This not only generates some free buzz for your business; if you win, you can place a badge on your site or storefront to boost your credibility.<\/p>\n<h2>Target Influencers | How To Advertise Your Business If You Don\u2019t Have Any Money<\/h2>\n<p>People buy what they know and from people they trust. This is why influencer marketing is becoming one of the most popular marketing strategies in the modern world. With so many digital channels at our disposal influencers can easily promote products and services to millions of followers with the click of a button.<\/p>\n<p><img decoding=\"async\" data-expand=\"600\" class=\"lazyload size-full wp-image-2610 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 1920 1280'%2F%3E\" data-src=\"https:\/\/propakistani.pk\/how-to\/wp-content\/uploads\/2020\/06\/9-2.png\" alt=\"\" width=\"1920\" height=\"1280\" \/><\/p>\n<p>When looking for influencers, you need to focus on quality over quantity. Look for <strong>high engagement<\/strong> over a <strong>large following<\/strong>. In addition to this, make sure you pick an influencer specific to your industry.<\/p>\n<p>After identifying your target influencer, offer them free products or services in exchange for a <em>posh<\/em> product review. If you haven\u2019t noticed this, such a strategy is very popular among YouTube influencers.<\/p>\n<p>Check out <a href=\"https:\/\/www.youtube.com\/user\/unboxtherapy\" target=\"_blank\" rel=\"noopener noreferrer\">Unbox Therapy<\/a>. The guy in this video reviews smart products and provides interesting insights regarding companies he\u2019s talking about.<\/p>\n<p>&nbsp;<\/p>\n<h2>Cold Calling | Retro Emailing<\/h2>\n<p>Believe it or not, cold calling or emailing are still effective ways to obtain new business &#8212; it also doesn\u2019t cost you anything <strong>but time<\/strong>. After all, <a href=\"https:\/\/www.thebalancesmb.com\/cold-calling-tips-2947162\" target=\"_blank\" rel=\"noopener noreferrer\">if you want someone\u2019s business, then you\u2019re going to have to go after it<\/a>.<\/p>\n<p><img decoding=\"async\" data-expand=\"600\" class=\"lazyload size-full wp-image-2611 aligncenter\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 927 629'%2F%3E\" data-src=\"https:\/\/propakistani.pk\/how-to\/wp-content\/uploads\/2020\/06\/10-3.png\" alt=\"\" width=\"927\" height=\"629\" \/><\/p>\n<p>Of course, there\u2019s more to it than just picking up the phone and calling someone or sending them an email. There\u2019s an art to cold calling. Here\u2019s some pointers on how to make your experience more successful.<\/p>\n<ul>\n<li><strong>Don\u2019t focus on the sale<\/strong>. The idea is to create an opportunity for you to make your pitch.<\/li>\n<li>Before contacting anyone, <strong>conduct some market research<\/strong> so that you\u2019re only reaching out to your target audience.<\/li>\n<li><strong>Prepare an effective opening statement<\/strong> that includes greeting, introduction, reference point (this is something about your prospect), the benefits of your product\/service, and a transition to a question or conversation.<\/li>\n<li><strong>Prepare a script<\/strong> so that you can answer any questions or concerns regarding your product or service.<\/li>\n<li><strong>Set up an appointment<\/strong> &#8212; you can <a href=\"https:\/\/www.calendar.com\/schedule-a-productive-meeting\/\" target=\"_blank\" rel=\"noopener noreferrer\">share your calendar<\/a> with them so that they can see your availability and then select a time that works for them.<\/li>\n<li><strong>Always be pleasant<\/strong> to whoever picks up the phone or responds to your email.<\/li>\n<li>Send them a small, <strong>unique promotional item.<\/strong><\/li>\n<li>It\u2019s suggested that you <a href=\"https:\/\/www.calendar.com\/blog\/8-surprising-productivity-hacks-top-sales-people-use-daily-that-wins-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">contact them on Thursdays<\/a> either early in the morning or late in the afternoon.<\/li>\n<li><strong>Be persistent.<\/strong> It may take three or four contacts to set up an appointment.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Advertising is a fascinating thing. If you follow the above given instructions, your business might have a chance at making a brand for itself.<\/p>\n<p>&nbsp;<\/p>\n<p>This was all about <strong>how to advertise your business if you don\u2019t have any money.<\/strong> If you have any questions, just leave a comment in the comment section below.<\/p>\n<p>Cheers!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want your business to grow, then you\u2019d better set aside both time and money for advertising. That\u2019s not an issue when you\u2019re an enterprise level business that has the resources to spend on marketing. This article is all about how to advertise your business if you don\u2019t have any money. Let\u2019s figure out [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/propakistani.pk\/how-to\/how-to-advertise-your-business-if-you-dont-have-any-money\/\">More<\/a><\/p>\n","protected":false},"author":4,"featured_media":2612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,21],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-2601","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-life-hacks"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Advertise Your Business If You Don&#039;t Have Any Money - How To<\/title>\n<meta name=\"description\" content=\"Working on a potential business idea that would disrupt the market? Short on cash? Learn How To Advertise Your Business If You Don&#039;t Have Any Money. 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